Why Is Technology So Important?

As you’re reading this blog right now, you’re using technology (I mean, it’s not like your reading this in print in your local newspaper. Duh!) Technology is all around us wherever we go – at work, at home, at the beach, in the park, literally everywhere.

Almost every aspect of our work (and every day!) lives are integrated or associated with technology. So, it should be no surprise that technology is important in a corporate setting. In almost any industry, if not every industry, it’s nearly impossible to avoid using technology in our work lives. Technology has such a critical and integral role that it’s considered to be a necessity, but why exactly is it so important?

1. Technology Makes Communication More Efficient

In any circumstance, we need to communicate, whether it’s with our coworkers, clients, or managers. Can you image if every time we needed to contact anyone (remotely, that is), we would need to send them a physical letter that needs to get sent through the post, wait for them to write their response and send it back in the mail, and then finally get it after how many weeks? How fun times would be. But luckily, technology has resolved this problem for us as we can now email, call, and even text anyone, anywhere and (hopefully! hehe) receive a response almost immediately. The amount of time and resources this saves is tremendous for business systems.

2. Technology Supports Online Marketing Strategies

Today, most marketing is done online and digitally. The most successful marketing campaigns are definitely not the ones where you feature your business in the classified section of the daily newspaper or the local transit waiting area (although you could argue otherwise, I suppose). But think about it: SEO, blogging, website and app development, email marketing, and social media are all successful and rewarding online strategies. All of these strategies would not be possible without the help of technology.

3. Technology Offers Security

In the corporate world, businesses can be subject to security threats and vandalism. However, technology can be used to secure and protect any confidential and sensitive data through encryption, passwords, and other forms of protected technology.

However, it’s best to keep in mind that while no method of storing data is guaranteed to be 100% secure, storing data in a safe and encrypted drive ensures more protection.

Our lives would be very different without technology today so it’s no doubt that it’s significantly impacted and simplified many tedious processes. Thanks to technology we’ve saved time and efforts, making our business processes more efficient. Remember to not take it for granted. 😌

Where We See the IoT

In the introduction of the Internet of Things (IoT), we explored what it is, how it works, and experienced the life-saving properties of it (at least saving from an angry significant other heh heh 😜). So if you haven’t already, take some time to read through the first installment of the IoT before you continue on here.

Today, we’ll be discussing another segment of the IoT – where we see it today and in the future. Considering the exponential growths technology is undergoing, it shouldn’t be a surprise that we can expect to see the IoT more and more around us in the very near future. Heck, some of us might already be using it now … let’s take a look at some examples of the IoT being applied today:

Fitbit One 

If you like to be fit (pun intended) or exercise regularly, you’ve probably heard of or used Fitbit One which tracks your steps, floors climbed, calories burned, and sleep quality. Where the IoT comes in for the Fitbit One is through monitoring your progress. Any data that’s collected from the device is wirelessly synced with your computer and/or smartphone, which transmits the fitness data into comprehensive charts that track and monitor your growth.

Barcelona

WOAHHH. What??? An entire city can integrate the IoT?? Believe it or not, it’s true. In 2012, Barcelona began deploying responsive technologies across urban systems including public transit, parking, street lighting, and waste management. Using 500 kilometers of fiber optic cable within the city initiated 30 years ago, individual IoT systems across urban services were created.

To improve energy efficiencies, Barcelona installed 19,500 smart meters that monitor and optimize energy consumption in targeted areas of the city. To decrease waste production, households deposited waste in municipal smart bins that monitor waste levels and optimize collection routes. For transportation, digital bus stops were installed that feature updates on bus locations, USB charging stations, free WiFi, and tools to help passengers download apps to learn more about the city. For drivers, sensor systems were applied that guide drivers to available parking spots. And this is only the beginning of the scope, many more initiatives were practiced by the city of Barcelona.

These innovations brought about significant cost savings, improved the quality of life for residents, and established Barcelona as a center for the young IoT Industry.

Amazon Go

Have you ever been to Amazon Go? It’s the store where customers go in, pick up what they need, and leave without interacting with any actual cashiers. In fact, the entire checkout process is automated and lets customers put merchandise directly into their shopping bag and walk out. Just like that.

How does this work? The store has gates (similar to the gates at train stations) and only allows those who have the Amazon Go smartphone app to enter. Every time a customer takes an item off its shelf, the item is placed into their online shopping cart. Conversely, if the item is placed back on the shelf, it’s removed from their online shopping cart as well.

While there’s only one location available now, there’s bound to be more considering where the future of the IoT is heading to now.

The Future of the IoT

In 2016, over 3.9 billion connected devices were used worldwide. By 2020, the number of connected devices is expected to be up to 21 billion. That’s 5.38 times more and the number is only going to go up from there.

Many more cities will become smart cities and use IoT technology to automate, remotely manage, and collect data, and artificial intelligence will become a ‘real thing’ with the IoT. This is only the beginning of the future. J

5 Red Flags Indicating Your Website (Really!) Needs a Redesign

Ah, Apple and Samsung – they’re some of the biggest names in the technology industry to no surprise. You know how they release new models and designs of their products every year? Well, your website needs a little something like what they do. That’s not to say that you need to redesign and update your website every year, but it is something you’re going to need to do once a while.

If you haven’t updated your website since there was still Zellers in Canada, that’s one red flag already. Your website design isn’t an asset that can stay stagnant for the rest of your business’ life – it needs to be updated at least once in a while to stay in line with your competitors’. While your website doesn’t necessarily need yearly redesigns and releases like Apple and Samsung do, there are some red flags that indicate your website is in dire need of some touch-ups (or maybe even a whole redesign).

1. It Looks Outdated

If your website looks and feels like it’s outdated, you know a redesign is needed. I mean, if it looks outdated even to you, it’s definitely going to look outdated to your customers.

Now, looking outdated to your customers is one thing, but also looking outdated compared to your competitors is a whole other mess you don’t want to have. Looking outdated compared to your competitors is going to have your customers running to them instead, hurting your own business.

If this is the case, do some research and look up some of your closest competitors – what do their websites look like? What design features do they have? What strategies do they use? What are some of the industry trends that you could incorporate into your own website? Look for and examine some of the things you want to be included in your next redesign.

2. It Loads Slower Than a Snail

If your website loads slower than the sloth from Zootopia, you need a redesign. People are impatient – in fact, 40% of visitors will leave a website if the loading time takes longer than three seconds. Ouch. You don’t want visitors to leave your website before they’ve even had a chance to see your page. To mitigate this issue, make sure that your redesign is optimized for faster loading speed!

3. It Has a High Bounce Rate

A high bounce rate is never a good thing for a website. If a website has a high bounce rate, you need to examine it and figure out what part of your design is exactly causing this. Is it not appealing? Not user-friendly? Too text-heavy? Poor quality images? Whatever the problem is, you need to redesign a website that is going to solve this problem.

4. You Can’t Find Yourself on Google

If you can’t find yourself on Google, how can you expect your customers to be able to? If your SEO (Search Engine Optimization) strategy is weak (or even non-existent), you need to redesign your website to be able to boost your SEO. To rank well, you need to modify and restructure your content to those that Google favours. If you’re working with a professional team, they can help you with the SEO part.

Plus, SEO practices are always changing. What worked well for you a few years ago might not work so well today.

5. It Isn’t Mobile-Responsive

People are on their phones more often than they are on their computers (or laptops even), so having a mobile-responsive website is incredibly important. If it’s not mobile-responsive, visitors landing on your website on their phone are going to immediately click out. And if that wasn’t reason enough, Google is basing their ranking on the mobile rather than the desktop version of a website! So if it’s not mobile-responsive, you’re out of luck, friend.

Now, if your website has any (or all! Eek) of these problems, it’s definitely time to upgrade and redesign it. Click below to get a free quote on your redesign with Evilnut!

Welcome to the Internet of Things

Welcome to the Internet of Things … where everything is intertwined and connected. Welcome to a new age where your car is no longer just a car, your home is no longer just a home, and your appliances are no longer just your appliances, all thanks to the workings of the IoT.

Let’s take a minute to dose ourselves with a free rush of adrenaline for a minute. 😜

Have you ever lost your keys? Misplaced them? And for whatever reason to save your life, you couldn’t find them? You know that if you can’t find these keys in the next 30 minutes, your significant other is going to come home and be furious to find you locked out because you lost them (again!) To be fair though and on your side, keys are small and could easily get lost hehe. 😬

But imagine this: Being able to track down your lost keys (or whatever else it is you easily lose!) using Bluetooth and other wireless technology devices. You’re in for a treat though because you don’t only have to imagine this. It is possible (and a game changer for those who tend to be on the more forgetful side). This is the power of the Internet of Things.

The Internet of What?

Today it’s all about the Internet of Things (IoT). But what is it exactly? What are these things? Well, the Internet of Things refers to the “rapidly growing network of connected objects that are able to collect and exchange data using embedded sensors” and encompasses devices that are connected together through the Internet. Basically, it consists of devices that are able to connect to the Internet to simplify or ease life processes. In traditional and conventional situations, these devices aren’t typically connected, but thanks to the IoT, now are. By combining these now connected devices with automated systems, we can gather information, analyze it, and create an action to help engage in a particular task or learn from a process.

These things to be connected can range from anything and everything from thermostats, lights, and wearables to actual homes, retail stores, vehicles, and even entire cities! You name it, if it can be connected to the Internet, it’s a part of the IoT!

How Does the IoT Work?

For those with a curious mind, we have a lot of unanswered questions about a lot of things. But the IoT won’t be one of those things (not anymore at least!) How the IoT works is simple. A complete IoT system integrates four components: Sensors/devices, connectivity, data processing, and a user interface.

1. Sensors/Devices

This first component collects data and information from its environment. These sensors and/or devices can collect data such as how many kilometers you’ve walked, a voice recording, or the temperature inside.

2. Connectivity

After the data is collected, it’s sent to the cloud – and no, not like the ones in the sky. On the cloud, you can store and access data and programs over the Internet.

But how does the data get sent there? It can be through a number of methods such as cellular, satellite, WiFi, low-power wide-area networks (LPWAN), or a connection directly to the Internet via Ethernet.

While each option has trade-offs between power consumption, range, and bandwidth that depend on the actual IoT application, they all accomplish the same task of getting the data to the cloud.

3. Data Processing

Once the data arrives on the cloud, software processing begins. Examples of processing could be regulating whether you reach your daily goal for steps walked or ensuring that the temperature is within a comfortable range.

However, technology devices can only go so far. What happens when something happens like the temperature reaches too high? This is where we, as intelligent humans, come in.

4. User Interface

We are also a part of the IoT’s intricate system. In the case of abnormally high temperatures, users would get notified of the situation or we could program predefined rules that suggest the system to lower the temperature automatically. Either way, the IoT allows users to have the choice to check in on the process or automate it.

With the substantial power of the IoT, it’s clearly not going anywhere anytime soon. In the second installment of the IoT rundown, we’ll discuss some current very innovative applications and where it’s heading in the future. Stay tuned 😉