Mobile Apps: The Missing Game Changer for Your Business

Mobile Apps: Can’t Leave Home Without ‘Em

Question: What are some things you can’t leave home without? Without thinking too much about it, the core necessities are things like keys, wallet, and phone right? Maybe add in a few other bits and bobs like a portable charger or some hand sanitizer, but that’s the main gist of it.

Unmistakeably, phones are one of the things 99.99% of people can’t leave home without (#firstworldproblems). And what’s on the phones that everyone brings with them all the time? If you guessed apps, then you guessed right!

If 99.99% of people bring their phones with them all the time (thereby, also bringing apps), why wouldn’t you want your business to have an app?

More and more companies are creating apps for their business whether it’s to support direct retailing, communication, marketing purposes, updates, or rewards!

Zara, Foodora, Starbucks, Sephora, Tim Hortons, Door Dash, Nike, McDonald’s, Pizza Hut, you name it … the list just keeps going on and on. I mean, check your phone now, how many apps do you have on your phone? Case in point.

The Growing Need for an App

A few years ago, mobile apps weren’t exactly a necessity for businesses because smartphones weren’t easily accessible to everyone yet (and not to mention the lack of GB space to download them). But today, times have changed and things are different. Everyone is on always on their phones and using apps to make purchases, stay up to date, and connect with the world around them.  

Two decades ago, there was a time when websites were considered to be a competitive advantage, but today that’s no longer the case. In fact, now you need a website or it’s like your business doesn’t exist (just kidding, but you get the point). And guess what? Mobile apps are going to be essential to your business just like websites are now.

Considering all of this, your business definitely needs an app more than you think. If these reasons weren’t enough for you, don’t worry, we’ve got more. Get ready. 📱

1. Marketing and Communications

Things like email marketing are great (don’t get me wrong), but let’s be real, who checks their email anymore? Or at least, who checks their email more frequently than their phone? (Email push notifications don’t count because those come from apps too).

If you want direct and immediate communication with your customers, push notifications are the way to go. Because these notifications go straight to their phone, they’re bound to see it immediately.

Sometimes, you have time-sensitive offers or codes that you want to push out immediately. Mobile apps allow you to do exactly that. With push notifications, you can push your promotional content directly on phones and notification screens to keep them updated with all the things your company is up to. Have a sale going on? You can notify your customers right on their phone the second the sale goes live. Think of all the possibilities you can do!

2. Data and Analytics

One of the great things about an app is that you can collect data and analytics straight from it. All of the data is practically handed to you on a silver platter as your customers download and use your app.

By having an app, you get data on where your users are located, what time they’re using the app, how long they’re on the app for, what they do on the app, their demographics, and much more!

If your business allows you to do online retailing and sell actual products, you can even see what things people are buying the most on your app. Plus, by having a clear understanding of how customers respond to your app, you can improve it to make it better and provide them with a better experience.

3. Accessibility

One of the great things about an app is that it’s accessible practically 24/7 and is with them wherever their phone is. Your users can constantly access it (even at home or when your store is closed!) and they don’t need to wait for you to open your doors every morning to use your app.

And as a bonus, if your business can sell your products on your app, you can drive sales even when you’re sleeping! What’s not to love about that?

As we’ve discussed, a mobile app is evidently an asset your business needs. What are you waiting for? Start building your app today. Contact us if you’re interested in building it with Evilnut.

Looking Into the Future: Artificial Intelligence and It’s Uses Today

“What do you call a cat does it take to screw in a light bulb? They could worry the banana.”

“Why did the monsters change a lightbulb? And a cow the cough.”

“What did the new ants say after a dog? It was a pirate.”

Are you lost? Confused? Perplexed? Well, we were too. These set of jokes were created by a form of artificial intelligence (AI), who quite frankly, doesn’t sound too intelligent. In a recent fun experiment, a technologist trained a neural network to write one-liner jokes based on a set of 43,000 jokes and these jokes were the result. It seems as though not all forms of artificial intelligence are created equally. 😂

Artificial Intelligence: The Talk of the Century

Today, it seems as though artificial intelligence is understandably everywhere. Regardless of whether you’re on Facebook, Instagram, YouTube, or even Snapchat, people can’t stop talking about AI – posts, news stories, pictures, videos, you name it, everyone loves to cover it. However, you shouldn’t be surprised that it’s talked about by everyone. Why? Well, it’s a new and controversial topic of its own (and who doesn’t love that?)

But what is artificial intelligence? You might already be using it without realizing it.

Have you used a virtual assistant anytime recently? Siri? Cortana? Alexa? All of these are narrow (also known as weak) forms of AI. Basically, AI encompasses the technological science and development of computer systems to be able to perform simple and complex tasks that would normally require human intelligence. AI allows computer programs to replicate human thoughts and actions. Pretty cool, right? 😎

Skeptic or Embracer?

There are two kinds of people in the world – tech skeptics and tech embracers. You’re either for or against it. Not surprisingly, tech skeptics tend to focus only on the negative and dystopian-like consequences of anything technology-related. If you’re a skeptic yourself, boy, have I got some news for you that just might change your mind on how you see technology (and maybe even convert you into an embracer). 😁

I’d like to introduce some ways you’re likely already using AI on a daily basis. Get ready to say hello to the future before you can even say “robots.” 🤖

1. Facebook

With over 2.32 billion monthly active users on Facebook, chances are you’re included in that number.

Have you ever been scrolling through your feed when BAM, something randomly pops up that you really like or find so funny you need to tag your friends in? 🙋‍ 🙋‍ Well, that’s the power of Facebook’s AI algorithm. The algorithm is intelligently designed and developed to analyze what you do, who you follow, what you like and comment the most on, and what you share frequently on Facebook. All of these help Facebook grasp a clear idea of what you like based on your actions – showing you similar suggestions and content that you’ll want to share with your friends. That’s why AI is the backbone of how and why Facebook is so popular.

2. Netflix and Spotify

We’ve all been there shamelessly binging on our favourite shows or listening to our favourite songs on repeat 100 times – and Netflix and Spotify are fuelling all this. Do you like your Discover Weekly list on Spotify or your Recommendations list on Netflix? So do we, and we’ve got AI to thank for these! If not for AI, how do you think these suggestions are so accurate to what we like? Based on the previous shows or movies you’ve watched and songs you’ve streamed, Netflix and Spotify’s AI suggests new movies, shows, podcasts, artists, and songs based on a predictive algorithm.

3. Siri, Cortana, and Alexa

Whether you’re too lazy to move across the room, driving and can’t access your phone, or just like having the extra help, virtual assistants are forms of AI that are there to make our lives better.

Siri, Cortana, Alexa, Google, you name it, these voice-activated assistants utilize a speech recognition feature active in AI. The assistants connect to your stored information (like texts, notes, reminders, contacts, music, and more) to become smarter and simplify (or save!) your life. We know there have been a few times where Siri has reminded us about our appointments or forgotten birthdays (oops!) 😅

4. Tesla

As a leader in innovative car design, features, and functions, Tesla is known for their intelligent vehicles with AI abilities such as predictive capabilities and self-driving features. Anyone who’s a car fanatic has definitely fallen head over heels in love with these state-of-the-art vehicles that just exude luxury and class.

Hmm, would you look at that? A few examples of AI that you’ve most likely seen or used in your everyday life – it’s more tangible than you think. More innovative and complex AI technologies and capabilities are sure to appear in the next few years that are going to knock your socks off.

To end on a fun note, why don’t you try hanging out with a friend of ours for a bit? Meet Cleverbot. J

How Instagram is Emerging as the New Prime Marketing Platform

Instagram’s Influence

No doubt, social media is powerful and influential around the world, but which platform is the most influential? Ask anybody and their answer might vary from the next person you ask, it’s an arbitrary answer. Unless you answer Myspace that is, then you might obviously be in your 20’s-30’s and very out of the loop.

Ask me though, and I would answer Instagram, hands-down, as the most influential and powerful marketing platform among individuals today. Why? Well, let’s discuss.

For starters, Instagram had over 800 million monthly active users in 2017. 800 million. 51% of these users visit the platform daily and check it multiple times throughout their day. Instagram has become a full-fledged, global platform that encourages and allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Instagram for Your Business

Just how exactly, can Instagram be of superb benefit for your business?

While Snapchat originated the idea of Stories, Instagram and other respective platforms have made it redundant and unnecessary. By incorporating an equivalent Stories feature into their platform, Instagram has made Snapchat obsolete. Even more, there are 200 million people using Instagram stories on a daily basis compared to 160 million on Snapchat.

Additionally, Instagram’s platform manifests permanence through a user’s ability to scroll through previous posts and highlight Stories for long periods of time (as opposed to only 24 hours). By allowing users to see previous posts, they understand a fuller and better idea of the community behind a company. With a better sense of community, the connections between company and potential consumers are better recognized and experienced. This connection is strong enough that one in five Instagram Stories receive a direct message from a viewer, and 70% of Instagrammers follow a business. In fact, Instagram users are actually seeking contact with brands – brands no longer have to seek out consumers, as consumers seek them out instead.

More than anything, businesses want their consumers to be interested and engaged. Instagram does better than any other social media platform, including Facebook, in terms of engagement. The average number of likes on Instagram compared to Facebook is significantly more for Instagram.

So, while there are multiple social media platforms to choose from for your business, Instagram is not one that your business wants to skip out on. With 45.6% of Instagram users more likely to remember marketing campaigns on Instagram itself over TV commercials and other traditional media, it’s a marketing strategy that you definitely want to focus on.

Social Media as the New TV

We Bid Thee Adieu TV Marketing

A few years ago (or maybe even a decade!), TV was considered to be the primary marketing channel to connect to consumers with. However, with the exponential rise of technology development and engagement, there is a new king taking the throne away from TV. Audience viewership is moving away from linear TV to go further online. Going even farther than TV did, social media is no longer simply just a marketing channel – it’s become a customer experience channel. Instead of being the platform brands use to increase sales, it’s become a part of the actual brand experience itself. The brand experience that a company delivers is about designing a sensory experience that builds the connection and relationship between a brand and its customer.

TV marketing is no longer (or maybe never was) an optimum choice for many companies – especially small and starting up companies, and even relatively established businesses. While TV reaches a very wide audience, it has its own drawbacks. For starters, it’s extremely expensive with only reasonable, but not extraordinary, conversion rates. Additionally, because it reaches such a wide audience, there are no personalization options, making the advertisement just generic enough to capture the actual attention of a small audience.

Social Media Marketing

Compared to TV, social media thrives as a smart marketing strategy because it: targets B2B and B2C audiences; enhances a company’s online reputation and brand awareness; reaches new target audiences; allows companies to communicate more directly with clients; keeps track of companies’ online reputation; engages customers in a more personal, dynamic, and interactive manner; develops an online identity; and increases website traffic.

A thorough social media strategy can help target specific demographics and interests to build awareness and interest of your brand, products, and/or services. With social media, there are particular influencers and thought leaders that have great influence over the decisions of particular individuals – such as celebrities on fan and YouTubers on their subscribers.

Unlike TV, social media posts can be used to boost a company website’s SEO. By posting on social media platforms like Facebook, Twitter, and YouTube, search engine crawlers can sift through your content and discover which pages consistently earn traffic – drawing attention to company websites. While a strategically planned SEO concept is crucial to earning high rankings in search engines, the traffic received from social media platforms to your optimized pages will allow rankings to climb faster in the search engine results pages (SERPs).

The Personalization Factor

One of the most important factors that consumers look for in brands and businesses is a personal connection to the brand. By marketing on social media, businesses are able to showcase their humanization factor and foster close-knit relationships with their consumers. The interactions between business and audience personify the brand – by creating and sharing content, commenting, and posting statuses, the consumer feels a human connection with the brand. This relationship with consumers is important because it leads to a positive result in sales. Consumers are more likely to consider the business that they have the most personal connection with when considering a product/service purchase. Better impressions on visitors correlates positively with sales.

If you don’t believe that personalization will do wonders for your business, just take a look at these numbers! Businesses that personalized their web and online experiences saw an average 19% increase in sales. Customers strongly value the personalization experience as 80% of consumers are more likely to do business with a company if a personalized experience is offered.

While TV might have been considered to be a successful marketing tactic a few years ago, it is no longer an efficient or feasible option for many businesses today. So, if you want the marketing tactic with the most substantial and concrete outcomes for your business, make sure you have a strong social media strategy!