How to Design a Homepage that Converts

You Want a Converting Homepage, Huh?

It’s a fact: First impressions matter and make a difference.

Go to an interview dressed in a t-shirt, jeans, and sandals? Don’t be surprised if you don’t land the position. Talk only about yourself on a first date? Don’t be surprised if they don’t call you back. Have a lackluster homepage cluttered with text? Don’t be surprised if your bounce rate is abnormally high.

For practically everything in life, first impressions really matter, and that’s applicable even to your website and homepage. When visitors land on your website, the first thing they’ll see is your homepage – and because of this, your homepage really needs to pack a punch if you want visitors to continue browsing through your entire website. If you can’t make visitors stay for the homepage, you’ve got a problem. So, how do you go about creating and designing the mastermind homepage that converts? Don’t worry, we’ve got your back with exactly how.

1. Simplicity is Vital

For your homepage, simplicity is key. Having too much text, images, and overall clutter are way too distracting for visitors. In fact, all the clutter tends to be overlooked more than anything – which you definitely don’t want!

The most effective home pages have clean, minimalistic, and simple designs. Now, that’s not to say that it should be basic (that’s a no-no too), but it shouldn’t be chaotic for the eye. Your homepage should only have what needs to be there. As for all the content and images you have, it’s fine to include it in your website, but don’t pack it all onto your homepage – spread it around on different tabs.

2. Load Time & High-Quality Images

Have you ever been on Google searching for an image and then found one you like? However, when you clicked it, the image takes forever to load and is just a blurry mess, so you just look for a different one? Yup … I think we’ve all been there. Both the poor quality and load time of the image were deterrents for us to stick with it. If people are this impatient for an image, imagine how impatient they would be for a website. Visitors clicking out on your website are going to soar your bounce rate, which is never good.

Also, while it’s great to have images, make sure you don’t overload your homepage (or any page) with them. For one, they’ll slow down your page’s loading time – and we already know how impatient people are today. People are all about that instant gratification and if your website doesn’t deliver, they’re out. Two, having too many images doesn’t actually help your homepage convert. For this, you need a happy balance of having just the right amount of images, like Goldilocks. 😌

3. Make the Call-to-Action Obvious

Let’s be real: The truth is that most people are lazy and if anything takes more effort than they’re willing to expend, then it’s not going to happen. This is the same with the call-to-action on your homepage. Your call-to-action needs to be clearly visible.  If visitors need to search for your call-to-action, then you might want to consider rethinking where it’s placed.

While a call-to-action is great, make sure you don’t overdo it – one is more than sufficient to be effective. In fact, having too many call-to-action buttons actually works the opposite way you want it to and instead, becomes confusing as visitors won’t know which one to click on.

With your call-to-action, you also need to take into account the wording of it. It’s best to have a call-to-action that is clear, action benefit-oriented, and tells you exactly what happens when you click on it.

4. Mobile-Responsiveness

Today, it’s a given that people are always on their phones – it’s definitely more compact and convenient than bringing a laptop everywhere. In fact, people are on their phones more often than they are on their computers or laptops with 52.2% of website traffic coming from mobile phones in 2018. With just over half of the global traffic on mobile, if you don’t have a mobile responsive website, you’ve gotten yourself in a pickle.

Without a mobile-responsive website, you’ve already lost a huge chunk of visitors who don’t have the patience to continue browsing through your homepage, let alone your website.

So, keep all of these points in mind when you’re designing your homepage if you want to see positive results on your business’ conversion numbers.

Interested in designing your homepage with Evilnut? Contact us at service@evilnut.ca or call us at 604.704.6605.

The 101 on Front-End, Back-End, and Full-Stack Developers

Have you ever been on a website and wondered how does all this happen? How does the click of a button lead to a different web page? How am I able to chat with my friends on a website? How am I able to listen to music and watch videos? All of these features you take for granted are thanks to the work of talentedly skilled people called developers.

For those of us who don’t have much (or any 😅) experience with codes, programming languages, and computers in general, websites seem like an enigma – mysterious, puzzling, and difficult to understand. To be fair, websites are an enigma, even for the most talented developers at times, but that’s part of the fun. 😜

In the world of web developers, there are three different (but intertwined) kinds of roles – front-end, back-end, and full-stack. Firstly, we’ll talk about front-end and back-end, and then finish off with full-stack developers.

Looking at the Bigger Picture of Web Development

Before we dive into the specifics of what each role comprises of, we’re going to look at the bigger picture with a metaphor. Front-end and back-end developers are a tad bit different, but have their own respective similarities. In fact, there are some connected responsibilities between the two.

Let’s visualize it with a simple metaphor. Imagine your head. Yup, you heard that right.

If we’re looking at your head, then your face is the front-end because it’s the part of your head that interacts and communicates with people and the outside world around you. And if your face is the front-end, then your brain is the back-end because that’s where all the information you receive from your surroundings is stored and sent from.

Makes much more sense now, right? You’re welcome. 😉

Front-End Developers

Now, a little bit more into the specifics of what front-end entails. Front-end developers create the code for the things on the website (or application) that you see – hence, why it’s called the client-side of things. You’re referred to as the client and everything that you see and interact with is created by the front-end developers.

These front-end developers are responsible for everything that you see and play with when you’re navigating around the Internet. If you see it, they code it – fonts, colours, banners, dropdown menus, sliders, and more! In fact, they’re the ones who take the design and code it to create a functioning website. Talk about skills!

The key programming languages front-end developers use are HTML, CSS, and JavaScript.

Back-End Developers

Back-end developers are slightly different than front-end developers. Unlike front-end developers, their work is primarily focused on the things that you can’t actually see in the browser, like the database and server – hence, why they’re called the server-side of things. Their responsibilities involve a strong focus on data as they need to be able to work across several databases and servers from different service providers.

While front-end and back-end developers constantly need to be able to work together in a mutually supportive relationship, back-end developers work with front-end developers specifically to make their code work within the website and over all front-end.

The key programming languages back-end developers use are PHP, Ruby, and Python.

Full-Stack Developers

Last, but not least: Full-stack developers. These developers are considered to be a hybrid of the two we talked about earlier and are familiar and work with both the front-end and back-end of a website. Because they need to be acquainted with both ends, they tend to be familiar with HTML, CSS, JavaScript and one or more back-end programming languages.

Full-stack developers are responsible for the entire flow and experience on a website from its design, responsiveness, interactivity, structural composition, loading time, and more. That’s quite a load of work for one developer – and it is. But full-stack developers don’t necessarily work on all the functions and components on their own, they just have the experience and fluidity to be able to so they can get their hands dirty wherever they’re needed. Flexibility is a full-stack developer’s middle name. 😜

Now that you know about the different types of developers, are any of you motivated to become one yourself? 😜