Why Your Business Needs An App!

In 2018, there were approximately 25.32 million smartphone users and counting in Canada alone. These 25.32 million users are bound to have at least a few apps on their phone – whether they’re social media, shopping, traveling, or other related apps.

Less and less people are spending time on their desktop and laptop computers as mobile use now accounts for approximately 65% of total digital media consumption. With these numbers, it would seem like an advantageous idea for your business to invest in developing an app – and it is! Back in 2016, there were 90 billion app downloads, a significant increase from 2015’s 77 billion app downloads.

Mobile apps are programs downloaded onto mobile devices – making it easily accessible. Apps can serve multiple purposes such as entertainment, shopping, or customer service functions for users. 

If you know that your business has a problem that needs to be solved or an optimization that needs to be made, you should consider developing an app. The most successful apps aren’t created because a channel needs to be filled, but because there is an opportunity to optimize a process. Apps don’t need to be able to do everything or have an eternal lifespan, instead, the best apps identify short- or long-term purposes and determine how that purpose can be conveyed in the app.

1. Push Notifications

More than ever before, individuals (and youth especially!) are glued to their phones and receive a rush of thrill when their phones light up with notifications from social media networks and their friends. With an application, your business can submit these push notifications to your users as well. The ability to notify your users about important information on their mobile device becomes invaluable. These notifications can inform users of abandoned shopping carts, new products, special offers, and upcoming events. Your business and brand become easily available for your customers – making your content visible and relevant.

2. Constant Visibility and Exposure

With the amount of time that the average person spends on their mobile device, having an application can increase exposure among your customers. While only a handful of apps consume the majority of mobile consumption time, it doesn’t change the fact that users still need to unlock, scroll, and scan their device for the apps that they’re looking for. Because of the way our mind unconsciously records every image and/or text we come across (even if it’s unnoticed), being “in the way” can be advantageous for your business.

3. Superior User Experience

Your app will and should be developed in a manner that allows users to engage with common, desired functions, without the messiness of a website. Apps will seamlessly guide them where to go and what to do in a personalized manner. With superior user experience, there will be more positive reviews, more followers on social media, more brand loyalists, and more repeat customers.

4. Stronger Customer Engagement

Apps maximize customer engagement with your brand and business and allow users to easily connect with your company on social media. With easily shareable content, your customers will want to share – helping expand your social media reach and earning you new followers.

Regardless of what type of product or service you provide, your customers need a way to quickly contact you. Having messaging features within your app can improve communication and engagement. Providing the ease of being able to contact you directly without any tedious processes encourages your customers to be more inclined to connect with you.

5. Brand and Recognition

By having a mobile app for your business, you contribute to your brand awareness and recognition. By developing an app, you can showcase your brand in the palm of your customer’s hand. The way your app is designed and functions is up to you – so use that to your advantage to highlight and emphasize your brand! With a beautifully-designed functional app, your customers will more frequently visit your app. The more often your customer frequents your app, the sooner they will be inclined to buy your product and/or service – referred to as the “effective frequency.” The more often your visitors are exposed to your brand, products, and services, the more likely they will engage in an action or response.

With the number of people globally who have and use smartphones, it’s a smart idea to invest in an app.  If you’re interested in building your own app for your business, contact Evilnut today!

Web Apps 101

Web Apps 101

In the past, we’ve provided a brief of mobile apps 101. Today, we’ll discuss a different but similar topic – web apps.

A web application, or web app, is any computer program that performs a specific function by using a web browser as its client. These web apps use websites as the interface or front-end, making apps easily accessible from any computer connected to the Internet using a standard browser.

Web apps perform specific functions and can be as simple as a message board or contact form or as complex as a word processor or multi-player mobile gaming app. Web apps are also different from traditional desktop apps as these are installed on a local computer. Think of Google Drive as web apps and Microsoft Word as desktop apps. While web apps and desktop apps are different, almost any desktop software can be developed as a web app.

The Function of Web Apps

Because web apps are programs on the Internet that can be accessed in web browsers, they provide almost any kind of functionality for businesses and organizations to run smoothly. Some examples of webs apps include product catalogs, search engines, project management tools, web mail, and more.

Web apps are not only dynamic and ever-changing, they also allow users to automate day-to-day tasks and interact with the apps’ data to get the information they want. They can get users to interact with them either by contributing content (YouTube, Twitter, Facebook) or by gathering data from other sources and presenting it as such (Google Analytics, Klout), or even both!

Web App Clients

In the context of web apps, clients are applications that communicate with a web server, using the programming language of HTTP.

In client-server environments, clients refer to the program the person uses to run the application. The “client” is the application used to enter the information and the “server” is the application used to store the information.

Before Developing a Web App …

If you’re considering building a web app, you probably want it to be as successful as possible. In order for it to be successful, you need to ask yourself the following questions:

1. Who is it aimed at?

You need to know who your app is aimed at and figure out who your potential users are. Are they business professionals? Females under 30? Dog owners? University students? Who your app is aimed at doesn’t matter as long as you know who.

2. Why will they use it?

Now that you know who your app is aimed at, you need to know why they will use it. What need is your web app answering?

Remember, there’s a difference between answering someone’s need and want. Is their desire for it enough for them to use it even though they don’t need it? To figure this out, you can ask people that you trust – what’s their first reaction? You can even interact with your potential customers to get them to tell you what they need.

Regardless of whether your web app answers their needs and/or wants, make sure it’s practical. If it’s not, maybe the app isn’t worth the risk.

Web Apps Benefits

Developing a web app provides many business advantages for your company.

1. Cost-Effective Development

With web apps, because users can access the system through a uniform environment (a web browser), the app itself only needs to be developed for a single operating system. This saves the developer the time and effort of developing and testing it on all possible operating system versions and configurations.

2. Accessible Anywhere

Web apps can be accessed anytime and anywhere through any PC with an Internet connection. Unlike traditional applications, users have control of where and when they access the application, allowing real-time collaborations to occur on platforms like Google Drive.

3. Easily Customizable

Unlike traditional desktop applications, the user interface of web apps is easier to customize. With simple customization options, this makes it easier to update the look and feel of the app and/or customize the presentation of information to different user groups.

Just like our segment on mobile apps, it’s difficult to summarize web apps into nothing less than an essay. This brief 101 session should provide you with the basics of web apps, but if you’re interested in learning more, contact us today for more information. We’d love to answer any of your questions. 🙂

What You Need to Have In Place to Win 2019 (And Every Year After!)

2019 is changing. And so is the content you’re producing and the audience you’re approaching.

So, what are the things that your business needs in order to be as successful as possible in 2019? Creating and publishing blogs are a key component of marketing that your business needs. In this post, we’ll see just how big a factor publishing blogs can be to the success of your business.

Blogs 

When you blog, it’s considered to be a marketing tactic that gets your business more online visibility and helps support business growth. Every time you post a new blog, it’s one more indexed page on your website, which provides more opportunities for your page to appear in search engines and drive traffic to your website through organic search.

Blogs are one of the primary ways your audience can communicate with you and fall into the category of Content Marketing, alongside with podcasts, videos, emails, and much more! Content marketing consists of creating content that can be used as an asset to sell your brand, vision, and values. By creating these blogs, you develop content that conceives an image for your brand – echoing your marketing brand to your audience. These blogs not only echo your brand, but also create value, which can potentially convert your audience into loyal followers and/or customers.

Blogs that your audience genuinely enjoys can become shareable content. By creating blogs, you create content that people can easily share on their social networks such as Twitter, LinkedIn, and Facebook. When these users share your blogs, it helps expose your business to new audiences that may not be familiar with your business otherwise – helping drive new traffic to your website through search engines and social media.

Photos

Using photos and/or images in your blog increases its appeal and increases traffic – boosting the number of times it is viewed. When you include pictures in your blog, you increase your average blog views by a whopping 94%. Not only do images increase views, but they also make the post easier to read. By inserting images, you break up large chunks of text and increase white space, making readability easier.

Images also help to emphasize the message that you’re trying to convey in your post. In instructional blogs, placing images helps decrease confusion and increase satisfaction and confidence in your reader’s understanding of the instructions.

Videos

While photos can capture incredible scenes, videos are much more engaging for your audience. Because reality is dynamic, people love dynamic content. Among a survey of 6,000 marketing and sales professionals, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in 2018 – with 48% for YouTube and 46% for Facebook video respectively.

Think about a static image and a dynamic video clip. Which one do you think people would be more drawn to? In your blog posts, try embedding some videos for the most direct and advantageous way to integrate your content marketing. Videos that compliment your blog posts allow you to recycle content ideas in a manner that feel fresh, new, and exciting.

Additionally, videos also generate more inbound links and viewership for your blog posts – generating more traffic.

Content marketing

Overall, while photos and videos are important components of a blog, an outstanding blog will incorporate a combination of text, images, videos, and other multi-media elements like charts, slides, polls, and etc.

Tips For A Winning SEO Strategy

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand – ensuring that you have the best possible Internet presence. Selecting a reliable SEO firm for your business is not only important for growth and progress, but also necessary for avoiding loss of traffic potential due to bad SEO practices.

So, what are the actions that your service provider should be implementing for a winning strategy plan?

1. Perform an SEO Audit

Identifying the strengths, weaknesses, and potentials of your website should be the first thing you ask your SEO provider to analyze. Ask your provider to note some observations on key SEO factors that influence search engine visibility with regards to your website.

An SEO Audit can provide detailed insights and overviews of your website’s current standing – providing information on how and where improvements on search rankings and targeted traffic can be engaged. Additionally, SEO Audits will inform you where your website is doing well and any issues that may be causing damage to your website’s online presence.

2. Engage in End-to-End Analysis and Action

By beginning with an overview of a website’s search presence and existing search engine visibility, your SEO provider should ensure that their solution fits the unique problems and opportunities of your business. Your provider should take your off-site brand, on-page website infrastructure, and the competitiveness of your niche market into consideration in order to build the plan best suited to your strategic goals.

Effective SEO strategies should not be one-size-fits-all campaigns, but instead, a personalized action plan directed at improving your website’s search visibility. Top SEO agencies should walk their clients through strategies and tactics, working closely with clients on implementing SEO recommendations.

3. Consider and Implement On-page and Off-page Factors

On-page and off-page factors are crucial to the success of your SEO campaign, so you should expect your SEO provider to talk about on-page and off-page changes. On-page factors consider what your website is about and largely determines what you rank for; while off-page factors consider how authoritative and/or popular your website is and determines how high you rank in the search results. On-page changes will require subtle inclusions of targeted keyword phrases in various locations on each page. Off-page changes will require changes to your metadata, such as your title tags and meta descriptions.

4. Analyze Link Qualities and Incorporate a Balanced Link Profile

Contrary to popular belief, SEO is not about building as many links as possible. Link building is the process of manually creating or achieving links to a specific website, page, or content. While developing an incoming link profile is important, the focus should be given to how your SEO service provider will develop additional links to your website. 

Because search engines are able to recognize relevance, intent, and linking patterns, a shift in the attitude of those who build links exists. Instead of focusing on acquiring links from every source possible, most link builders attempt to acquire links from trusted sources that have higher rankings or are seen as authoritative resources.

Therefore, you should be looking for SEO companies that discuss the quality of links and incorporate a balanced link profile, including publishing unique insights into your industry on leading websites, guest articles on relevant websites, a small number of high-quality directories, local websites, government or education institutions, suppliers, and etc.

Overall, SEO is no longer solely about SEO. SEO incorporates actions and components of digital marketing like social media marketing, mobile marketing, and email marketing as well. While the main focus is still on the website and how to optimize it for search engines, you still need to consider elements outside the boundaries of SEO as well.

Evilnut as Your SEO Provider

At Evilnut, we pride ourselves on our rigorous commitment to disclosing the complete scope of our work, including any links we build, on-page changes we recommend, or strategies and/or tactics we pursue. Rest assured, our activities are completely transparent as we make our best effort to explain our approaches.

Our SEO experts share their expertise and experience with you. As your knowledge grows, so does the value of our partnership with you. We always approach your organization with integrity and respect, treating our relationship as a true partnership – ensuring that your interests are completely protected.

How to Use Buzzwords to Drive Personas In SEO

The Importance of Keyword Research

Keyword research is one of the most critical, valuable, and high-returning activities in the search marketing field. Ranking for the right keywords can go so far as to make or break your website.

A certain level of priority and focus helps companies ensure they are attracting the right target, making keyword research absolutely necessary. If you have no focus and vaguely try to appeal to everyone, you will more than likely come away empty-handed and disappointed. The focus paradox reveals that the exclusivity of your target audience is often directly correlated to the size of your actual audience, and vice versa.

Keyword intent is one of the most crucial aspects of SEO keyword research. Without a concrete understanding of the intent behind your visitor’s searches, even a well-funded SEO campaign is doomed to fail. In order to be successful, you need to have action-driven keyword targets for each page – these will provide the right direction to capture your right audience from a basket of related searches.

Keywords Are Like Personas

You can use keywords as buzzwords to drive personas. As an example, for keyword searches like “fudge brownies,” the searcher could be looking for store-bought brownies, brownie recipes, or a corporate order of brownies. To cater to each of your visitors, you need to consider the search intent of each of these keywords and work towards building that keyword into a traditional persona-based marketing model.

Each persona experiences and understands your content in different ways. Rather than creating one website and inputting general keywords that vaguely suit all of your visitors, thus having your visitors experience the same experience, you can begin developing unique user experiences for each user based on their path through the site.

Local search strategies should also be taken into account. Consider adding locations of your business to the keywords groups. While most people will not always specify or disclose their location to Google, Google may already know their location. So, with the “fudge brownies” example, you should include in your list of keywords variations on “fudge brownies near me.”

Long-Tail Keywords: A Better Way to Connect with Customers

As opposed to short-tail keywords, long-tail keywords are a more effective way to connect and communicate with your potential customers. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re close to a point-of-purchase or when they’re using voice search. When you manage your long-tail keywords, you establish better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.

While you might be concerned about attracting less traffic with long-tail keywords than you would with a more common short-tail keyword, the traffic you captivate from long-tails will do significantly better. The traffic will be more focused, committed, and desirous of your services. For long-tail keywords, when the number of words in a search query increases beyond three, the number of searches made using that number of words fall. Additionally, the search volume drops as searches start becoming obscure and length. However, when looking at the bigger picture, long-tail keywords are more successful and rewarding. When combined, searches of 5 or more long-tail keywords account for almost 70% of all impressions. Although long-tail keywords may be individually insignificant, a PPC campaign with thousands of long-tails reaps a substantial amount of additional traffic.

Persona-based Long-Tail Keywords and ROI

With shorter keywords, competition for rankings can be fierce, but visits can be scattered and ROI can be low. Overall, long-tail keywords are superior to short-tail keywords. With the smart implementation of persona-based long-tail keywords, you will receive a substantial number of searches as well as a higher percentage of ROI. These long-tail keywords will attract exactly the type of audience you’re looking for, and that audience will be far closer to the point-of-purchase.

Additionally, when you publish good original content that your audience considers to be genuinely helpful, you will automatically weave in long-tail keywords without contributing much effort. As your page content grows, visitors will be exposed to your website and long-tail phrases more and more – which will allow the long-tails to grow longer. In fact, you will find that visitors are discovering your website through search phrases that you would never have thought of yourself. This is the value of focusing each content page on a specific topic that provides valuable information for your specific narrow target audience – which will affect your inbound marketing strategy and lead generation process, ultimately driving more profits for you.

So, for future purposes, make sure you allocate your budget and prioritize for persona-based long-tail keywords over short-tail keywords as long-tail keywords will be more prosperous for you and your company!

How Voice Search Will Change the Way You Market and SEO

The world’s most popular search engine, Google, is undergoing some substantial changes that could revolutionize the way you live your life. In this blog, we’ll discuss one of the changes, voice search, and how it’s affecting the way you market to your customers.

Voice Search

Although it’s difficult to determine exactly how many search queries are voice-based, we do know that the general trend is rising. Voice search is the growing tendency for users to rely on vocal commands and personal digital assistants to manage their search queries. Voice search is convenient because it allows users to search on the go.  

Accordingly, voice search will sharply increase with the rise of smart speaker sales. As the technology behind voice search services like Siri and Cortana improves, it will also become increasingly reliable.

Because these speakers are activated and controlled by voice, users are beginning to treat interaction between man and technology as a norm. In early 2018, it was revealed that there are over one billion voice searches per month and that approximately 40% of adults use voice search at least once per day.

With the pace that voice search is revolutionizing the current Internet, it could drastically change the types of queries we see and also reshape the way businesses think about search engine results page (SERPs) as they may no longer be as visual.

How Voice Search Will Transform the Future of SEO

Undoubtedly, the rise of voice search will affect and shape the future of SEO. The following are some ways you can be prepared for the voice search revolution.

1. Use of Natural Speech Patterns

Obviously, most people don’t type the way they speak. Spoken language is far more colloquial and casual than typed text. When a user wants to ask Echo what the weather is like in Vancouver, they will ask “What’s the weather like in Vancouver?” However, when a user wants to know the same thing from a Google search, they will enter “Vancouver Weather.” With the differences that these keywords embody, it’s important for voice search and SEO to understand users’ natural speech patterns.

As the technology behind voice search becomes more refined, it becomes more experienced in understanding the colloquial tones in human speech. In 2012, the word error rate was over 20%, but today, it’s as low as 8%. The progress in technological advancements means that marketers interested in voice search SEO will need to reflect this in their strategies. Along with this, marketers should consider their online content in the context of voice search. In order to boost search rankings, it’s important to incorporate the natural speech in the content, making it flow as smoothly as possible. Using a more conversational tone will pick up on the nuances of the everyday language.

2. Long-Tail Keywords

With the rise of voice search, short-tail keywords are quickly becoming less relevant when considering the natural phrases that people tend to use in voice searches. With 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it’s important to ensure that you’re using the right keywords to fully capture voice searches.

As voice search becomes more popular, using conversational, long-tail keywords become increasingly crucial to boosting your SEO. Long-tail keywords tend to be longer and involve very specific keyword phrases that are used by customers who are closer to the point of purchasing something. With the positive possibilities that long-tail keywords can lead into, it’s essential that you should have keywords that describe your product features and benefits as detailed as possible – even involving proper phrases and/or sentences.                 

3. More Emphasis on Mobile

While the hype around mobile devices has died down, it may be surging again because of the growth in voice search. Because over half of all search queries are coming from mobile, marketers are realizing the importance of focusing on the context of voice search to boost their SEO.

Today, the best marketers understand that mobile should come before desktop. Because most voice searches are done via smartphones, marketers need to ensure that their content is optimized for mobile devices to rank highly on voice search rankings and positively affect their SEO.

Voice Search and SEO

Globally, billions of dollars are spent on the development, production, and distribution of the artificial intelligence sector that programs these smart personal assistants. Because of this, if your business isn’t considering the changes that it needs to make in order to stay relevant, you are far behind your competition. Voice search and SEO are not the next big thing, it is today’s big thing.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.

Your Company Blog Strategy

The Importance of Blogs

While you may not realize it yet, creating blogs frequently is particularly important for your business – it engages your audience, helps you connect with them, and boosts your SEO. While all businesses should engage in blogging, there are a few things to consider before you dive into the world of blogging.

Blog Strategy

In today’s age, it isn’t enough to simply have a blog. Don’t get me wrong, having a blog is a great start – but it’s a start.

In order to be successful and focused, your blog needs a blogging strategy. Your strategy will ensure that you produce high-quality content creation that can eventually build a reputation for your business. Your blog’s strategy should incorporate your purpose, audience, keywords, and promotional tactics.

Your Blog’s Purpose

Before you even begin creating your blogs, consider why does your blog exist? What is its purpose? Without a purpose, your blog can easily stray away from your strategy and seem lost to your audience. If you don’t even know what your blog’s purpose is, how is your audience supposed to know?

To conceptualize your blog’s purpose, you can begin by asking yourself some questions:

What is the greater purpose my company is trying to fulfill? What story supports this purpose? Who shares my passion for this purpose? Is my team aligned with the meaning of this purpose?

If you are able to clearly and concisely answer these questions, then you’ve built the beginning foundation for your future blogging decisions.

Your Blog’s Audience

Your audience is the reason why you post blogs in the first place. Without your audience, there would be no point to posting any of your blogs. Because your audience is such an important variable to your blogging equation, you need to do research on them and figure out their interests and how you can better engage them with your content.

Your blog should speak to your audience’s interests, needs, preferences, and pain points. When you understand your audience, you’re able to publish the right content for them – growing your readership faster.

In order to best connect with your audience, try imagining yourself with your reader and consider these questions:

What problems are they looking to solve? How can I show them that I understand what they’re struggling with? How can I incorporate this in a way that they’ll feel compelled to continue reading?

With a connected audience, they will be more compelled to share your content with their friends – bringing your business more awareness and readership.

Your Blog’s Keywords

Your blog should feature keywords that enrich the SEO process of your website. Keywords help search engines know what your blog is about and who they should send it to. As a blogger, you should select your keywords (or phrases) carefully as some will receive a few clicks while others will receive thousands of clicks a day (even though they cover the same topic and mean the same thing!) You should use the right keywords in your blog’s title, post, in and around links, and in image Alt-tags.

While placing keywords into your blogs is important, make sure you don’t keyword spam! You can include your keywords into the post as much as possible, but take caution not to over do it. The search engines – not to mention your reader – will not appreciate your keyword spamming efforts.

Your Blog’s Promotion

The method and strategy in which your blog is promoted plays an important role in its reception. While this should be no surprise, social media is one of the key platforms your business should partake in.

Another way, to promote your blog is to join blogging communities that are designed to help you get more traffic to your blog. These blogging communities introduce your content to new connections that are already interested in your blog’s topics.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.

Mobile Apps 101

What’s an App, You Say?

What is an app? While you may think that you already know what an app is, your perception of one may be misleading to what it actually is. There are two different types of apps – mobile apps and web apps. Today, we’ll be talking about mobile apps and save web apps for another day.

Mobile apps are software programs developed for mobile devices like smartphones and tablets – turning mobile devices into mini powerhouses of function and fun. Mobile apps are also different from mobile websites as an app is usually smaller in scope than a mobile website, offers more interactivity, and presents more specific information in a format that is easy and intuitive to use on mobile devices. Mobile apps are also not like web apps as web apps are computer programs that perform specific functions by using web browsers as its client.

The Function of a Mobile App

The function of a mobile app ranges anywhere from utility, productivity, navigation, entertainment, sports, fitness, and much more – with social media being the most popular. These apps can help you find your way, watch your favourite movie on demand, track your footsteps, and chat with your closest friends.

What Should Mobile Apps Have?

Not every app is built equally or with the same features. But, there are some features that every app should have to make it user-friendly. The first and foremost feature is a search bar to help users find what they’re looking for quickly and easily. Along with a search bar, apps should be optimized so that most of it is touch-based (rather than type-based). Having a touch-based app will significantly improve user experience. Additionally, in order to provide as much usability as possible for users, develop an app that has the ability to work offline. Apps that are able to function offline offer much more convenience and accessibility for your users – especially if they’re in roaming areas or can’t connect to the Internet. 

Benefits of Mobile Apps

Because of the ease and functionality of mobile apps, there are many benefits to having one. For starters, you save your customers time. Mobile apps are much faster than mobile websites because browsers require users to launch a web browser, enter a URL, and wait for the site to load – whereas mobile apps only take a second to launch because the majority of information is stored in the application itself. With apps always on your customer’s device, they are a constant reminder of your business – increasing visibility and reminding them of your presence. Additionally, while apps may be an initial investment, they still reduce the costs of communication methods with your customers by reducing the cost of SMS messages and paper newsletters. With mobile apps, you will be able to securely, instantly, and directly communicate with your customers – reducing the need for phone calls and information requests.

While condensing mobile apps into 500 words is just the tip of the iceberg, it’s an introduction that should familiarize you with the foundations of mobile apps. If you’d like more information on mobile apps or are interested in building your own, contact Evilnut today. 

The Different Ways to Develop an App

Did you know that there are several different ways to develop an app? You’ve probably used tons of apps on your phone by now, but haven’t realized that there are different ways to make an app. Some of the ways which we will discuss are native apps, react native apps, hybrid apps, and Xamarin apps.

Native Apps

Native apps are considered to be the standard among the mobile world, and the majority of apps that you’ve used are native apps. Because native apps are coded for specific mobile operating systems, they can only be accessed through a dedicated app store – generally Apple or Android’s store. The dependence on a dedicated app store allows the programming language to be faster and far more reliable as it’s tied to one specific platform.

Native apps also offer a rich user experience and better functionality as they are able to access the mobile device’s features such as the accelerometer, camera, and address book.

Native Apps

Pros

Complete device integration

Easy to find in the App Store

Superior UX Design and performance

Fast and responsive

Cons

Requires more time, effort, and skill

High development costs

More than one codebase

Getting approval from the App Store can be a tedious process

React Native Apps

Expanding native apps, react native apps use a framework that turns JavaScript code into native mobile apps for iOS and Android. Because react native apps allows the re-use of codes across the web, Android, and iOS, it decreases the amount of time, effort, and cost of developing rich mobile applications.

React Native Apps

Pros

Faster to build

Fast applications

Simplified UI

Cons

Less smooth navigation

Lack of some custom modules

Must abide by Facebook’s rules

 

Xamrin Apps

Xamarin apps are a cross-platform development package that uses C# and .NET. With Xamarin apps, developing iOS and Android apps become more streamlined and easier to maintain.

When you are developing Xamarin apps, there are two routes you can take, both of which require Visual Studio – Xamarin Native and Xamarin Forms.

Xamarin Native development divides the Visual Studio solution into three parts – the iOS and Android projects and stand-alone code-bases, C# wrappers, and the Portable Class Library.

Xamarin Forms attempt to abstract the development of both platforms into its own self-contained project. With Xamarin Forms, developers write codes once for both platforms, so the native framework for either platform doesn’t need to be altered. Xamarin Forms use its own markup language in the form of XAML to build the UI of the app.

Xamarin Native

Pros

Shareable Code

Strong performance

Cons

C# doesn’t offer as many features

Relatively large binary sizes

Xamarin Forms

Pros

Quick to build basic applications

Ability to drop down into native development

Cons

Small community

Difficult to create apps that need special interactions and apps that need high polished UI designs

Hybrid Apps

Hybrid apps, like the name suggests, are a hybrid form of an app and can be considered to be the swiss-army knife of apps. Hybrid apps are websites that are packaged into native wrapper and offer the combined advantage of web apps and native development approaches. Essentially, it’s installed like a native app, but it’s actually a web app on the inside.

The blend of the apps allows developers to be able to easily program a significant part of the app through web technologies.

Pros

Fast development process

Allows for small, regular changes in the app

Reduced development costs

Cons

Mediocre UX

Reduced efficiency

Presence of lags

Now that you are a little more informed on the different ways of developing an app, consider these points before your business embarks on its own journey to develop an app.

 

 

Cost-Effective Start-Up Strategies

Start-Up vs. Established Businesses

Start-up and established businesses often practice different strategies that are more effective for one more than the other. Running a start-up and an established business require different strategies, protocols, tactics, and approaches as they have different resources, budgets, and goals.

What Your Business Should Focus On and Needs Now

One of the most prominent constraints for beginning businesses is the financial standing and resources. Start-up businesses require a viable and practical strategy for generating revenue that is worthy enough for future investments and to sustain.

1. Pursue A Big Market That Has Unmet Needs

One way to make sure that your business starts off on the right foot is to pursue a big market that has unmet needs. If your offering doesn’t fix an unsolved problem, it may need to be reconsidered. Conversely, if your offering fixes a problem that never was a problem, it probably won’t be successful either. Fixing any ‘problem’ isn’t the solution to your offering.

2. Content Marketing

Nearly 90% of brands use content marketing to grow their business. Content marketing is the marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer actions. Content marketing is beneficial for start-up companies because it doesn’t consume a lot of resources.

However, the catch with this is that businesses need to have a concrete content strategy for content marketing to work. Without an effective strategy in mind, the outcomes may be less effective causing challenges during the implementation phase.

3. Social Media Marketing

Considering that joining social media platforms are free, social media should be a marketing tactic that your business is engaging in. Targeted campaigns on Facebook, Twitter, Instagram, and LinkedIn allow start-ups to focus on specific markets, share marketing messages, and drive inquiries. Social media marketing is a very economically-friendly strategy that doesn’t consume much, if any, of your budget.

4. Create SEO-Rich Content

While search engine optimization (SEO) services are expensive and may not be feasible for a limited budget, ensuring that your content is SEO rich is not. Creating content that is SEO-rich for your website and blogs is a simple and cheap way to drive organic SEO – which drives more traffic to your business outlets.

While these tactics are ones that start-up businesses should definitely focus on, that’s not to say that established businesses can’t do these – in fact they should. Just because a business is well-established doesn’t mean that other strategies should become oblivious to them.  So, whether you’re building a start-up company or have been in the business for years, consider these strategies for your business.