The 101 to Building a Business-Centric Designed Website

What is UI and UX Design?

With any content that you produce and publish, the design is one of the most important aspects to consider – it’s what your audiences notice first before they even skim through your actual content.

The design of your website revolves around User Interface Design (UI) and Experience Design (UX). While these terms probably sound very similar to you, they mean completely different things.

UI and UX are interrelated but focus on different aspects of design. The role of UX and UI design refers to very different parts of the design process and discipline. While UI is focused on how a product’s surfaces look and function, UX is focused on the user’s journey to solve a problem.

UX design is the process of designing digital or physical products that are useful, easy to use, and/or pleasing to interact with. The goal of UX design is to improve customer satisfaction and loyalty through the utility, practicality, ease of use, and pleasure of interacting with a product. UX design attempts to enhance the user’s experience while also ensuring that value is found in using the product.

On the other hand, UI design focuses on the user’s visual experience and considers how users interact with the interface. The UI design is what the users actually interact with and see. UI designers ensure that the content visually communicates its intended path.

Why You Need a Well-Designed UI and UX Design

In a study from Forrester Research, it was concluded that a well-designed user interface can raise your website’s conversion rate by up to 200%, and a better UX design can yield conversion rates up to 400%.

When a potential customer comes to visit your website, you have 0-8 seconds to influence and compel them to stay. After 8 seconds, the majority of visitors leave. Your design is one of the first aspects your audience is exposed to. Without an engaging design concept, your visitor will most likely leave your page, and you don’t want that happening!

Investing in UX and UI optimization is necessary to quickly gain trust, brand recognition, and ensure the retention of your potential customers.

Forbes suggests that every dollar invested in UX returns $10 to $100, and correcting the problem from the beginning is the most cost-effective solution.

UI and UX Design Trends

Considering how important your UI/UX design is for your website, you need to ensure that your design is the most compatible and engaging for your customers. Below, 3 trends are discussed on how you can attract potential customers with your design.

1. Simplify Your User’s Journey

Users value their time. In order for your users to be able to appreciate your website, you need to make sure that it flows well and is an enjoyable experience for them. You need to allow your customers to easily and quickly access what they want from your website – whether it’s getting contact details or product information, the content should be able to be easily accessed. If you’re promoting a certain product, make sure that that product is one of the first things your users notice and that they can easily find the information they need about it. If you want them to subscribe to your email list, make sure that the fill-in field is in an easily accessible and noticed section.

2. Full-Screen Experiences

One of the easiest ways to make a punch and lasting impression on your customers is to make your design full-screen. More websites are using full-screen designs to showcase their products and services – allowing their customers to visually absorb as much of their design as possible. Full-screen pages are much more visually appealing than cropped or condensed pages – just make sure that your content is as clear as possible and in high-definition!

3. Dynamic Videos

Static images and photos are now being overshadowed by dynamic videos that show full-screen content for users. In 2017, 78% of people watched videos online every week, with 55% watching videos every day. Inserting videos is one way to stand out from your competitors and make your website look more professional. Videos are a more dynamic, intriguing, and compelling way to interact with your customers. Videos, gifs, and other dynamic content are more engaging and captivating for your visitors.

Now that you’ve realized the importance of UI and UX design, what are you waiting for? Contact Evilnut Creative Technology to improve the design of your website. 

A Co-op Story

Let’s face it: the future reality for most undergraduates is scary and uncertain, especially with limited experience or practical skills up our sleeve. In classes, we always learn and learn, but how do we figure out how to apply what we learn in the real world? This is where SFU’s Co-op program came to save the day for 4 students who banded together to create some big things for one particular company – Pinmo powered by Evilnut Creative Technology.

Meet Justin Lew – Computing Science and Statistics Double Major (4th year)

When asked “how would you describe yourself,” he answered, “I’m one of the developers with friends.”

Even with a double major in Computing Science and Statistics, Justin is humble (as he likes to put it, but we agree). On the Evilnut side, Justin is tasked with helping build an app for one of our car sharing clients. While this experience is only Justin’s first Co-op, he has already learned so much in two and a half months, including how to collaborate effectively with a team within a fast-paced environment and overcome challenges where he doesn’t exactly know the answer at hand.

For Justin, Co-op pushed him to break his own limitations and boundaries because he’s always learning something new even if he thinks he already knows what he’s learning. Before starting Co-op, Justin was keen on developing his back-end skills and experiences for his future career, but within this Co-op term, he realized that he wants to delve more into app development. For Justin, Co-op revisioned what he thought he knew he wanted to do after graduation.

Fun fact: Justin is allergic to cats but has lived with them for 15 years – he just likes to test how bad his allergies can get.

Meet Paulo Carlos – Interactive Arts and Technology Major (3rd year)

When asked “is this Co-op experience like what you imagined it to be,” he answered, “it’s different in a good way, I thought I would have to dress up in a suit every day.”

Born with an unparalleled charismatic passion for design, Paulo is the artist behind our graphics, landing pages, website designs, and every other visual aspect of our projects! On the Pinmo side, Paulo challenges his creative mind daily with his designs that demonstrate his original talents and abilities. This experience is Paulo’s first Co-op term. This role has strengthened Paulo’s time management and organization skills as he constantly needs to sort and prioritize his many deadlines so he can focus on what’s important first and accomplish his deadlines.

Prior to Co-op, Paulo never had any real work experience (aside from his projects at school), but now he has an array of tangible skills, assets, and designs of corporate work experience to add to his portfolio. For Paulo, this experience crystallized his long-term careers goals and what he wants to do after he graduates – work in Silicon Valley as a designer. And as a plus, Co-op helps Paulo feel more responsible as an adult because now he has a sleep, work, and leisure schedule that keeps him accountable and productive.

Fun fact: When Paulo was a child, he wanted to be the Pope. We’re glad he chose to be a designer with us instead.

Meet Krista Greig – Communication Major, Business Minor (4th year)

When asked “what is one thing you will take away from this experience,” she answered, “10 extra pounds because we ate so much ice cream.”

Krista is the superstar behind all our social media posts and the mastermind behind our community events. On the Pinmo side, Krista manages all the fun posts you see on our social media and organizes our internal and external events. This Co-op term is actually Krista’s third one. After her three semesters of Co-op, she realizes that her boundaries are a lot further than she thinks they are, allowing her to achieve more than she thinks she can.

For Krista, she knew that learning (especially strictly theory-based learning) wasn’t going to be enough for her to enter the workforce, she needed to learn more applicable practical skills. With Co-op, Krista has grown more confident in her abilities, is more prepared for new challenges, and believes in her talents. Co-op helped Krista narrow down and solidify the field that she wants to pursue – digital marketing. Before starting even her first Co-op, Krista wasn’t sure what she wanted to pursue, but now she’s grown into this confident and strong-willed individual with a bright vision for her future.   

Fun fact: Krista has a passionate love and obsession for office supplies, stationery, and planners. She could spend hours (no joke) at Michael’s browsing through planners and stickers.

Meet Jennifer Wibisono – Communication Major, Business Minor (4th year)

Hi! I’m the writer behind this post you’re reading right now and also one of the Co-op students. On the Pinmo and Evilnut side, I write, edit, and post blogs, content for marketing campaigns, website content, and other written publications. In this position, I’ve also stepped outside my comfort zone and started learning how to code. While this particular Co-op position is my first one, I’m well into my second semester.

As a student, I realized that I’ve done countless projects and assignments, but I’ve never really applied what I’ve learned in a real work environment. With Co-op I wanted to practice what I’ve learned in classes, challenge my abilities, make new connections, and experience what it’s like to work Monday to Friday at a 9 to 5 job – which are all things that this Co-op term at Pinmo has helped me accomplish. After my Co-op experience, I am more competent and confident in writing creatively and professionally (yes, those are contradictions, but it’s true!) and I have met some incredible people along the way that have challenged me and helped me grow in more ways than one (thanks to my managers, Hafeez and Arta).

Fun fact: The sound and feeling of ripping Velcro makes me cringe as bad as nails on a chalkboard do.

Needless to say, all four of us are grateful to have experienced Co-op in the same working environment and have met each other. All of us agree that Co-op experiences solidify our visions for our future career paths. If you ever see us after, don’t be afraid to say hi and talk to any of us about it – we’d love to share our Co-op (and ice cream and dessert filled) journey. Until then. 🙂