What You Need to Have In Place to Win 2019 (And Every Year After!)

2019 is changing. And so is the content you’re producing and the audience you’re approaching.

So, what are the things that your business needs in order to be as successful as possible in 2019? Creating and publishing blogs are a key component of marketing that your business needs. In this post, we’ll see just how big a factor publishing blogs can be to the success of your business.

Blogs 

When you blog, it’s considered to be a marketing tactic that gets your business more online visibility and helps support business growth. Every time you post a new blog, it’s one more indexed page on your website, which provides more opportunities for your page to appear in search engines and drive traffic to your website through organic search.

Blogs are one of the primary ways your audience can communicate with you and fall into the category of Content Marketing, alongside with podcasts, videos, emails, and much more! Content marketing consists of creating content that can be used as an asset to sell your brand, vision, and values. By creating these blogs, you develop content that conceives an image for your brand – echoing your marketing brand to your audience. These blogs not only echo your brand, but also create value, which can potentially convert your audience into loyal followers and/or customers.

Blogs that your audience genuinely enjoys can become shareable content. By creating blogs, you create content that people can easily share on their social networks such as Twitter, LinkedIn, and Facebook. When these users share your blogs, it helps expose your business to new audiences that may not be familiar with your business otherwise – helping drive new traffic to your website through search engines and social media.

Photos

Using photos and/or images in your blog increases its appeal and increases traffic – boosting the number of times it is viewed. When you include pictures in your blog, you increase your average blog views by a whopping 94%. Not only do images increase views, but they also make the post easier to read. By inserting images, you break up large chunks of text and increase white space, making readability easier.

Images also help to emphasize the message that you’re trying to convey in your post. In instructional blogs, placing images helps decrease confusion and increase satisfaction and confidence in your reader’s understanding of the instructions.

Videos

While photos can capture incredible scenes, videos are much more engaging for your audience. Because reality is dynamic, people love dynamic content. Among a survey of 6,000 marketing and sales professionals, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in 2018 – with 48% for YouTube and 46% for Facebook video respectively.

Think about a static image and a dynamic video clip. Which one do you think people would be more drawn to? In your blog posts, try embedding some videos for the most direct and advantageous way to integrate your content marketing. Videos that compliment your blog posts allow you to recycle content ideas in a manner that feel fresh, new, and exciting.

Additionally, videos also generate more inbound links and viewership for your blog posts – generating more traffic.

Content marketing

Overall, while photos and videos are important components of a blog, an outstanding blog will incorporate a combination of text, images, videos, and other multi-media elements like charts, slides, polls, and etc.

Your Company Blog Strategy

The Importance of Blogs

While you may not realize it yet, creating blogs frequently is particularly important for your business – it engages your audience, helps you connect with them, and boosts your SEO. While all businesses should engage in blogging, there are a few things to consider before you dive into the world of blogging.

Blog Strategy

In today’s age, it isn’t enough to simply have a blog. Don’t get me wrong, having a blog is a great start – but it’s a start.

In order to be successful and focused, your blog needs a blogging strategy. Your strategy will ensure that you produce high-quality content creation that can eventually build a reputation for your business. Your blog’s strategy should incorporate your purpose, audience, keywords, and promotional tactics.

Your Blog’s Purpose

Before you even begin creating your blogs, consider why does your blog exist? What is its purpose? Without a purpose, your blog can easily stray away from your strategy and seem lost to your audience. If you don’t even know what your blog’s purpose is, how is your audience supposed to know?

To conceptualize your blog’s purpose, you can begin by asking yourself some questions:

What is the greater purpose my company is trying to fulfill? What story supports this purpose? Who shares my passion for this purpose? Is my team aligned with the meaning of this purpose?

If you are able to clearly and concisely answer these questions, then you’ve built the beginning foundation for your future blogging decisions.

Your Blog’s Audience

Your audience is the reason why you post blogs in the first place. Without your audience, there would be no point to posting any of your blogs. Because your audience is such an important variable to your blogging equation, you need to do research on them and figure out their interests and how you can better engage them with your content.

Your blog should speak to your audience’s interests, needs, preferences, and pain points. When you understand your audience, you’re able to publish the right content for them – growing your readership faster.

In order to best connect with your audience, try imagining yourself with your reader and consider these questions:

What problems are they looking to solve? How can I show them that I understand what they’re struggling with? How can I incorporate this in a way that they’ll feel compelled to continue reading?

With a connected audience, they will be more compelled to share your content with their friends – bringing your business more awareness and readership.

Your Blog’s Keywords

Your blog should feature keywords that enrich the SEO process of your website. Keywords help search engines know what your blog is about and who they should send it to. As a blogger, you should select your keywords (or phrases) carefully as some will receive a few clicks while others will receive thousands of clicks a day (even though they cover the same topic and mean the same thing!) You should use the right keywords in your blog’s title, post, in and around links, and in image Alt-tags.

While placing keywords into your blogs is important, make sure you don’t keyword spam! You can include your keywords into the post as much as possible, but take caution not to over do it. The search engines – not to mention your reader – will not appreciate your keyword spamming efforts.

Your Blog’s Promotion

The method and strategy in which your blog is promoted plays an important role in its reception. While this should be no surprise, social media is one of the key platforms your business should partake in.

Another way, to promote your blog is to join blogging communities that are designed to help you get more traffic to your blog. These blogging communities introduce your content to new connections that are already interested in your blog’s topics.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.