What You Need to Have In Place to Win 2019 (And Every Year After!)

2019 is changing. And so is the content you’re producing and the audience you’re approaching.

So, what are the things that your business needs in order to be as successful as possible in 2019? Creating and publishing blogs are a key component of marketing that your business needs. In this post, we’ll see just how big a factor publishing blogs can be to the success of your business.

Blogs 

When you blog, it’s considered to be a marketing tactic that gets your business more online visibility and helps support business growth. Every time you post a new blog, it’s one more indexed page on your website, which provides more opportunities for your page to appear in search engines and drive traffic to your website through organic search.

Blogs are one of the primary ways your audience can communicate with you and fall into the category of Content Marketing, alongside with podcasts, videos, emails, and much more! Content marketing consists of creating content that can be used as an asset to sell your brand, vision, and values. By creating these blogs, you develop content that conceives an image for your brand – echoing your marketing brand to your audience. These blogs not only echo your brand, but also create value, which can potentially convert your audience into loyal followers and/or customers.

Blogs that your audience genuinely enjoys can become shareable content. By creating blogs, you create content that people can easily share on their social networks such as Twitter, LinkedIn, and Facebook. When these users share your blogs, it helps expose your business to new audiences that may not be familiar with your business otherwise – helping drive new traffic to your website through search engines and social media.

Photos

Using photos and/or images in your blog increases its appeal and increases traffic – boosting the number of times it is viewed. When you include pictures in your blog, you increase your average blog views by a whopping 94%. Not only do images increase views, but they also make the post easier to read. By inserting images, you break up large chunks of text and increase white space, making readability easier.

Images also help to emphasize the message that you’re trying to convey in your post. In instructional blogs, placing images helps decrease confusion and increase satisfaction and confidence in your reader’s understanding of the instructions.

Videos

While photos can capture incredible scenes, videos are much more engaging for your audience. Because reality is dynamic, people love dynamic content. Among a survey of 6,000 marketing and sales professionals, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in 2018 – with 48% for YouTube and 46% for Facebook video respectively.

Think about a static image and a dynamic video clip. Which one do you think people would be more drawn to? In your blog posts, try embedding some videos for the most direct and advantageous way to integrate your content marketing. Videos that compliment your blog posts allow you to recycle content ideas in a manner that feel fresh, new, and exciting.

Additionally, videos also generate more inbound links and viewership for your blog posts – generating more traffic.

Content marketing

Overall, while photos and videos are important components of a blog, an outstanding blog will incorporate a combination of text, images, videos, and other multi-media elements like charts, slides, polls, and etc.

Cost-Effective Start-Up Strategies

Start-Up vs. Established Businesses

Start-up and established businesses often practice different strategies that are more effective for one more than the other. Running a start-up and an established business require different strategies, protocols, tactics, and approaches as they have different resources, budgets, and goals.

What Your Business Should Focus On and Needs Now

One of the most prominent constraints for beginning businesses is the financial standing and resources. Start-up businesses require a viable and practical strategy for generating revenue that is worthy enough for future investments and to sustain.

1. Pursue A Big Market That Has Unmet Needs

One way to make sure that your business starts off on the right foot is to pursue a big market that has unmet needs. If your offering doesn’t fix an unsolved problem, it may need to be reconsidered. Conversely, if your offering fixes a problem that never was a problem, it probably won’t be successful either. Fixing any ‘problem’ isn’t the solution to your offering.

2. Content Marketing

Nearly 90% of brands use content marketing to grow their business. Content marketing is the marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer actions. Content marketing is beneficial for start-up companies because it doesn’t consume a lot of resources.

However, the catch with this is that businesses need to have a concrete content strategy for content marketing to work. Without an effective strategy in mind, the outcomes may be less effective causing challenges during the implementation phase.

3. Social Media Marketing

Considering that joining social media platforms are free, social media should be a marketing tactic that your business is engaging in. Targeted campaigns on Facebook, Twitter, Instagram, and LinkedIn allow start-ups to focus on specific markets, share marketing messages, and drive inquiries. Social media marketing is a very economically-friendly strategy that doesn’t consume much, if any, of your budget.

4. Create SEO-Rich Content

While search engine optimization (SEO) services are expensive and may not be feasible for a limited budget, ensuring that your content is SEO rich is not. Creating content that is SEO-rich for your website and blogs is a simple and cheap way to drive organic SEO – which drives more traffic to your business outlets.

While these tactics are ones that start-up businesses should definitely focus on, that’s not to say that established businesses can’t do these – in fact they should. Just because a business is well-established doesn’t mean that other strategies should become oblivious to them.  So, whether you’re building a start-up company or have been in the business for years, consider these strategies for your business.