Long Tail Keywords 101: What Are They and Why Are They So Important for SEO?

Long Tail Keywords: The Secret to A Successful SEO Strategy

Whether you’re a newbie or expert in SEO (Search Engine Optimization), you’ve been told time and time again that long tail keywords are important. But what do they mean by that? What are long tail keywords? How are they important? And why are they important?

Worry not, we’ll discuss long tail keywords in detail and answer all of your questions and more on the matter.

To start off, why are long tail keywords so important? Do people really search long tail keywords over short tail? (We’ll discuss what these are later). The answer is yes. A solid yes. In fact, 70% of all searches on the web across all search engines – Google, Bing, Yahoo, Baidu – you name it, are long tail keyword searches. With 70% of searches being long tail, you’re missing out big time if you’re not integrating it into your SEO strategy.

What Are Short Tail and Long Tail Keywords?

Considering that 70% of searches are long tail, they seem to be promising. To understand what they are and how they differentiate from short tail, let’s put a situation into your perspective.

It’s Thursday evening and you’re absolutely starving (and I mean starving), but you also forgot to go grocery shopping yesterday so your pantry and fridge are as barren as the Sahara desert. Plus, your pile of dishes in the sink are toppling higher than Mount Everest so you don’t feel like adding more plates to the collection. So what do you do? You go on your best friend, Google, and see what you could order for take-out.

Now, when you’re searching, you’re doing one of two things: Without even thinking about it, you’re either entering in a short tail or long tail keyword. Say you feel like having sushi – you could either type in “sushi” which is short tail or you could type in “cheap sushi places near me in Vancouver” which is obviously long tail.

As seen above, the short tail keyword search of “sushi” shows Wikipedia as the first result after Google Places – which is great, but doesn’t fix the problem of your stomach growling. After the Wikipedia result, there are few other options to look dinner ideas for, but you’re not really interested in those either.

On the other hand, the long tail keyword search of “cheap sushi places near me in Vancouver” offers more choices and selections that are catered to what you’re actually looking for – cheap sushi places in Vancouver. This search is the one that’s going to help you satisfy your hunger cravings.

It all makes sense, right?

If it doesn’t and you like theory-based explanations better, no worries. We’re just getting into that now.

Looking at the bigger picture, short tail keywords are shorter and they’re generally only one to two words maximum. Some examples of short tail are words like “salsa dancing,” “hammer,” “pizza,” and “computer” – they’re all very general and no more than two words. These short tail keywords have a larger search volume, but lower conversion rates. With more people searching general terms, the chances of purchase intent become lower, hence a lower conversion rate.

For short tail, there’s also a lot of competition. Most of the time, if you search short tail keywords, the majority of the results show well-established companies and corporations. For example, if you’re searching for “burger,” you’ll most likely find bigger names like “Red Robins,” “McDonald’s,” “A&W,” and “Burger King.” With short tail, you’re probably not going to find a mom and pop burger shack, at least not organically. If you do rank for short tail (and you’re not a corporation), consider yourself very lucky.

On the other hand, long tail keywords are generally longer and range from three to five words or more. Some examples of long tail keywords include “most efficient laptop for university,” “toddler daycare in Downtown Vancouver,” and “red floor-length prom dress with lace and beads.” These keywords are longer, have less search volumes, and are less competitive. People who search these more specific keywords tend to be further down the sales funnel and hence, are more ready to make a purchase as they know what they want and are actively looking for it.

Because there aren’t that many people searching for these specific keywords, there’s less of a market searching and less competition. Plus, the people who are searching long tail practically have their wallets out and are absolutely ready to make a purchase, they’re just looking for the right search result that ticks off all the boxes of their quest – making the conversion rate higher. We’ll get more into this in the next section.

Why Are Long Tail Keywords Important?

So now that you have firm grasp on what long tail keywords are and how they differ from short tail, why are they so important for SEO?

If the fact that long tails account for 70% of all keyword searches didn’t get you, then this might.

Arguably, long tail keywords are significantly superior to short tail. The argument for this rests on the idea behind search volume and conversions for each respective subject. In general, because short tail keywords have a large number of search volume, they tend to have lower conversion numbers. For this, there are more people searching with less purchasing intent – skewing the conversions to a lower rate. Those who search short tail tend to be at the beginning of the sales funnel and might not even have any intent to purchase which hurts the rate. Most of the time, these people are just interested in learning more about something or are still researching what they’re looking for. Because of this, they aren’t as likely to purchase and convert.

Flipping the hand, long tail keywords have a lower search volume but those who search specific keywords are ready to make a purchase – increasing the conversion rate. Since the emphasis on long tail keywords is very focused and specific, people who search these are surer of what they’re looking for – they know exactly what they want. Plus, as an additional perk of long tail, the cost per click for these in advertising are significantly lower due to the lack of volume search demand. It’s practically a win-win situation with long tail keywords!

So, would you rather have 100 searches but a 53% conversion rate or 500 searches but a 1% conversion rate? In other words, would you rather have long tail keywords or short tail keywords? The answer plain and simple – long tail – which is why they’re so important for your SEO strategy.

If you have any questions on long tail keywords or SEO in general, shoot us a message below!

Home Page vs. Landing Page: The Battle Arena

One is Not Like the Other: Home Page and Landing Page

Fun fact of the day: Home pages and landing pages are not the same things. Yup, you heard that right! Contrary to popular belief, these two subjects are different things with their opposing purposes, elements, and designs. To be fair, they do have their similarities so they’re not polar opposites, but I’d say they have more differences than similarities. 

We’ll dive more into what constitutes each subject later on. But first, let’s discuss what each one is.

What Is a Home Page?

A home page is, well, just as it sounds – it’s the home page to your website and is often considered to be the main page. This page is the first one that your visitors will see when they click on your website and will resort back to when they want to go to the main page.

The overarching goal of a home page is to provide a brief yet comprehensive (yes, we know those are contradicting words, but just trust us) overview of your business, what it does, and what it offers. By brief yet comprehensive, we mean summarize what your business does in a concise manner that also entices your visitors to want to click on the other pages you have. What’s the point of a home page if it doesn’t attract people to want to explore your website?

The home page has one of the most important tasks of your entire website. As the first thing your visitors see, the home page needs to pack a punch with its first impression skills. Just like the first impression on an interview or first date matters, so does the first impression with your website. The weight is all there for the home page to do an effective job at capturing the attention of all of your website visitors with the glance of a single page. Talk about pressure!

What Is a Landing Page?

Now, onto the other end of the line – landing pages. Probably one of the only things home pages and landing pages have in common is how logically their names make sense. Home pages are your home page. Landing pages are the page where your visitors land on when they click on one of your advertising and marketing campaigns, posts, and/or other promotional links.

Landing pages have the principal goal of driving traffic and generating leads and conversions. How do they do this? By focusing on a single call-to-action. Note the keyword here, single – so not two, not three, and definitely not four. This plays into the concept of the paradox of choice. The more options people have, the more difficult the decision-making process will be (not to mention, the more distracted they will be!) Just flashback to when you were a kid and your parents took you to that place that had more than one hundred ice cream flavours to choose from – was that an easy decision? (It doesn’t count if you picked either chocolate or vanilla, those two flavours are the standard ones). So the lesson learned here is that there’s no better way to generate leads than with one call-to-action button – there isn’t anything else to do except convert (or leave, but hopefully that won’t be the case).

Because people who click and see your landing pages are further down the sales funnel, it’s more effective to have a page that’s narrowed down and catered to what people who click on the page want.

For example, if you had an advertising campaign on Google about custom-made heels, then the landing page should be exactly about that. People who clicked on your campaign for custom-made heels aren’t looking for custom-made sneakers – they want heels! So, cater your landing page to the specific marketing campaign you have for it.

What Is On a Home Page and Landing Page?

So now that you know what home pages and landing pages are, what is classifies each as it is?

As the role of the main page, home pages consist of information, content, and images that provide a background and presentation of what your business is and what it offers. Home pages often have a navigational bar that leads to other pages on your website, such as the “About,” “Products/Services,” “Testimonials,” “FAQs,” page and other pages. These links can be considered as the “call-to-action,” if you will, of each page. (These aren’t really calls-to-action though). Your home page also often has contact and social media links to help your visitors easily reach and connect with you.

While home pages have several links and buttons pleading for visitors to click on them, landing pages are more streamlined and zoom in on a single point of focus. As landing pages are heavily action-oriented, they use particular words that encourage people to take action like “call now for a free consultation,” “enter your email for 10% off your next purchase,” and “fill out this form for exclusive offers and deals.” With landing pages, you give some and you get some. By this, visitors often provide contact information or data of some sort in return for a promotion, deal, or other offer. Because of this, landing pages often have forms that visitors can fill out for their offer.

One of the defining and separating characteristics of landing pages is the single point of focus, as mentioned earlier. Home pages have numerous links and buttons, while landing pages have only one (or two, at the very most) buttons to help make sure that visitors stay focused on the task at hand – leading to a conversion of some sort.

When to Use a Home Page and Landing Page?

Now one of the most important questions still remain: When should you use each? Knowing what each one is and what each one consists of is pointless if you don’t know when to use each case. So, when should you use which?

Because home pages are your home page, they should be used in accordance with your website as the main page. If you have a website, you should probably have a home page for that website. Your home page is the first impression to your entire website so it’s important to have one that packs a punch and accurately represents your company and brand.

Landing pages, on the other hand, are a more particular case. As they’re associated with generating leads and conversions, they are best used as the end result of your marketing and advertising campaigns. When you have an advertisement on Google, Facebook, YouTube, Instagram, or anywhere else, that call-to-action link button should lead to a landing page. Since the main goal of a landing page is to attract leads, clicks as a result of an advertisement are the perfect time to use a landing page.

There is one tricky case with home pages and landing pages though: Some people like to use landing pages as the home page to their website. This is A-OK if you think that this would be a much more successful home page than an actual home page. Take a look at our own home page and see for yourself what we mean – it’s a blend of a landing page with the prominent call-to-action of “Get a Free Quote” accompanied by a navigational bar at the top. The decision on whether you should do this is entirely up to you – it all depends on the nature of your business and what kind of services you offer. If you’re unsure, you could always try A/B testing and see what works better, albeit it would be costly. But I digress.

The Verdict: Home Page or Landing Page

So, whether you’ll be designing and building a home page or landing page, keep all of these points in mind so you can make your pages as effective as they can be! If you have any questions or want Evilnut to help design your home page (or landing page!), please contact us below.

One-Page vs. Multiple Pages Websites: The Battle Arena

To Do or Not to Do: One-Page Websites

If you’re familiar with the technology industry, one big controversy within the jurisdiction of website design and development is whether to create one with a single page or multiple pages.

One-page websites used to be rare unicorns because everyone liked stuffing in as much information as they could into their websites, but now, they’re becoming more commonly found on the internet (for better or for worse, as we’ll soon see).

While every website has at least one-page (duh!), some of them go up into the hundreds – especially large corporations that also sell thousands of their products online. Think of companies like Walmart, Sephora, Best Buy, and Nike! These companies obviously can’t fit all of their products onto a single page, so they divide them up and organize them into separate sections and tabs. Imagine the chaos if every single product Walmart sold was on one page! How would you even shop without a hint of chaos?! 😳

Luckily, we’re not all Walmart and don’t need the caliber of pages that they do. Not everyone needs all of those pages – in fact, some of us are happy with just one.

If you are considering creating a new website, you’ve probably already browsed and rummaged through the depths of the internet to find references that you like and want your own to resemble – whether it’s a one-pager or fifteen-pager!

However, the reality is that websites are not one-size-fits-all. What works for you may not work for another business that’s even in the same industry! Or what works for your competitors may not work for you either! It all depends on the nature of your own business and what you need.

Say, if you’re a smaller company that’s just starting up, a 15-page website isn’t exactly necessary if you don’t need anything elaborate. But, if you’re a smaller company and you want e-commerce systems integrated into your website, then a single website page isn’t going to do it for you.

Whether you’re tilting towards a single page or multiple pages, both options have their own advantages. We’ll discuss these below to help you get a better picture of what your business needs.

Why You Should Do a One-Page Website

1. They Are Easy to Create and Maintain

Single page websites are as simple as it gets in the online world. Because of their simplicity, they’re both easy to create and maintain.

Generally, you only have to consider the amount of work it takes to complete one page from top to bottom. It’s easier to design, develop, and maintain single page websites because everything ties back to one simple page – no strings (or other tabs) attached.

2. They Are Cheaper

Let’s be honest, one of the best perks associated with single page websites is that they’re cheaper. Sometimes by a lot, sometimes by a little bit – it really depends on what you’re looking for in your single page website.

Logically, the cheaper price makes sense because there’s less work to do with one page. There’s only one page to work on. Less work means fewer costs. And who doesn’t want that?

3. They Have Faster Loading Speeds

This advantage makes sense too. When you’re on a website, what slows down your loading speed the most? (Other than bad Wi-Fi.)

Easy. Images that take decades to load, videos that take more space than an elephant in the room, and large files that eat more space than a sumo wrestler does – all of these on multiple pages. But, if you only have a single page, you significantly reduce your loading time as there’s only one page to load in general.

Why You Should Do a Multiple-Page Website

1. They Are Better for SEO

If you have a website, you definitely want it to be SEO-friendly (search engine optimization). Having the capacity of multiple pages gives you the room and flexibility to add more content and information that’s going to help you land on the search engine results page (SERP) and boost your ranking.

One of the fantastic ways you can increase your SEO rank is by creating and posting blogs. The downfall with single page websites is they don’t provide you with the (user-friendly) ability to have a blog section in the first place! But, with multiple-page websites, that’s not even a problem. Heck, you can even have a different page for every topic or category of blogs you post. And all of this helps boost your SEO – which is why so many businesses blog!

2. They Allow for More Creative Freedom

With a website that has multiple pages, you have more freedom to be more creative with the design, layout, and navigation bar. Each page allows you to incorporate different elements and features giving your website more character and personality. Since you’re not constrained to one page, you have the creativity to design whatever however you like – no limits.

3. They Are Better for User Experience

If you care about creating a better user experience for your potential website visitors, then multiple-pages are the way to go. That’s not to say that single page websites have no user experience, but multi-pages amplify the user experience to a whole other level.

This is particularly even more relevant when your website is integrated with e-commerce platforms and you have a lot of content to share. Lots of intricate details and features are going to complicate a one-page website design, rendering it impractical for positive user experiences.  

The Final Verdict on How Many Pages You Should Have For Your Website

So, there you have it – reasons why you should do a one-page website and reasons why you should do a multi-page website. Both options have their definite advantages and both are great for different types of businesses. The reality with the selection of formatting really depends on your business and its needs.

So the only question left is: What does your business need?

4 Reasons Why Your Small Business Needs a Website (Now!)

The Importance of a Website for Your Business

Question: When was the last time you opened a Yellow Pages book to look for a business? Do you even have a Yellow Pages book at home? Do you even know what a Yellow Pages book is? The case is closed. Your business needs a website.

Whether you have a small or large business, creating a website is practically inevitable in 2019. I mean, when was the last time you came across a business without a website – even a small one? It’s a rare occurrence nowadays – like unicorn rare. So, if your business is one of those rare unicorns, you better hop on the much needed and necessary bandwagon before your competition tramples you over (and that might very well happen if you don’t have a website). 😳

A decade ago, it would have been possible for your brick-and-mortar business to survive (and even thrive!) without a website, but today, that’s definitely no longer the case. In a digital world where everything is online, having a website is one of the best ways to get your name and business out there with potential customers who aren’t in your area. I mean, how else are they going to know about your business?

1. Access to More than Just the Local Market

If you only have a brick-and-mortar, the people who can reach you at best are those who live in your area or happen to walk by – which really constrains your potential customers. You completely ignore and disregard all the potential customers who might be interested in your products and/or services, but don’t live near you.

While definitely not a small business, we can learn a lesson or two from the heavily online advertised jewellery brand, Mejuri. In Vancouver, there are absolutely no physical store locations anywhere within a 100-mile radius. Heck, the closest one is in Toronto which is an expensive flight away. I don’t think anyone is willing to shell out $500 in flight tickets just to pick up jewellery. But what was Mejuri’s solution? They have an E-commerce platform for anyone who’s interested in purchasing their merchandise online. Magic. Problem solved with a website.

2. Enhances Your Credibility

If your business doesn’t have a website, it’s going to seem a little bit “off” or weird to your potential customers. Why? Because practically everyone else has one so they’re going to wonder why yours doesn’t.

If you head into an interview dressed in a polo, but all of your peers are dressed in suits, that might compromise your credibility. Likewise, if have a Facebook page, but don’t have a website, that might equally compromise your credibility.    

Having a website clearly showcases all of the important information and features your business has. Whether it’s your hours, contact information, mission, or even about your team, it’s important to tell your customers these details. Plus, you can showcase and even sell your products on your website, thereby, driving more sales. Who doesn’t want that?

3. Appear in Google Search Results

If you don’t have a website in the first place, how can you expect to appear on Google? Duh. Social media pages can only get you so far – especially with SEO. By having an actual website that’s optimized for search engines, you can appear on Google’s search results page (SERP) and be found by customers who didn’t even know they were looking for you.

In fact, being online is incredibly important. The majority of shoppers are doing their due diligence with online research before making an in-store purchase. So, if your potential customers can’t research your brand and learn more about it, then that’s a problem.

Are you going to make your purchase with a brand that has a lot of positive online reviews or are you going to make it with a brand that’s not even online? Case in point.

4. Collect Customer Data and Analytics

If you have a website, you can collect analytics and data from it using Google Search Console and Google Analytics. With data and information on your target market, you can get a better grasp on understanding their behaviours and needs – hence, helping you better market to them to see what works best.

While your business should have a website by now, if it hasn’t, I hope these reasons were persuasive enough for you! I mean, c’mon, it’s 2019! If you’re interested in building your website with Evilnut, contact us at service@evilnut.com or call us at 604.704.6188.

The Website Maintenance Checklist Every Business Needs (Including Yours!)

Your website is finished – you have the flow, design, and development all done and that’s great! But a complete website doesn’t mean you can stop all your efforts as the hard work doesn’t stop there. In fact, it keeps going. In order to keep your website running both effectively and efficiently, you have to complete a series of tasks on a monthly basis (or bi-weekly if you really feel like kicking your competition to the curb). These routine set of tasks you need to do aren’t actually difficult, but does take some commitment, dedication, and time to make sure they happen. When you have all of these tasks happening cohesively together on a set schedule, you’ve got a killer website that’s going to soar.

1. Optimize Your Content for Search Engine Optimization

I hate to break it to you, but SEO (Search Engine Optimization) is not a one-time thing. It’s continuously ongoing. If and once you completely stop your SEO efforts, you’ll notice a decrease (most likely a slight one, but a major one if you’re unlucky) in views and visits – which is something you definitely don’t want.

If you want to keep your page ranking at the top of the Google Search, you’re going to have to expend a lot of effort and continuously update your content and keywords to stay up to date with what your potential customers are searching for. Hiring a professional for recurrent SEO maintenance is definitely going to be a little bit pricey, but the results are going to be worth it – especially if your website ranks on the first search results page of Google (or even better, ranks first at the top!) Hands down, the benefits of SEO are going to outweigh the costs of it.

2. Check for Any Broken Links and Pages

One of the worst things that can happen to a potential customer is stumbling upon a broken link (or even worse, an entire page on your website) and seeing the 404 error. Complete ouch.

Unfortunately, webpages can sometimes crash or link to a no longer active page. When things like these happen, you need to be proactive and make sure you find them before your customers do. We know, we know, clicking on each link is very time-consuming and tedious. But don’t worry, we have a free tool that’s going to simplify your life. By being proactive, you can mitigate the issue and save face from a negative impression of your website. You’re welcome.

3. Check and Optimize Your Loading Speed

It’s a fact, we all know it – people are impatient creatures and aren’t willing to wait for a website to load for more than two seconds (five seconds maximum if you’re lucky). If you have a slow loading webpage, chances are, your visitors are going to click out and go to one of your competitors with faster loading speeds. Even if your business is better suited for them, they won’t even stay to know.

But here’s the good news! You can avert this issue by optimizing your loading speed. Search for any images, documents, hosts, files, or pages that are slowing down your speed and once you’ve found them, make the necessary changes or adjustments to maximize your speed and get your website back to the speed racer that it is. You’ll want the help of a professional with this if you’re not familiar with the technical aspects of it.

4. Check Your Security Features

Having a secure website is incredibly important for your business. Not only is having an insecure website bad for your business’ security measures, but it’s also bad for your visitors as they’ll see your website as illegitimate (or even sketchy! 😳) and won’t want to click on it. If that happens, that’s going to be a big ouch for business.

The SSL certificate is literally critical for your business (I can’t stress this enough!) It keeps your website safe from hackers and also tells your visitors that the page is safe and secure. Whenever your website is insecure, it and its data are exposed to hackers and anyone could (literally) destroy it – which you definitely don’t want.

5. Update Your Information

If a potential customer contacts you through email or phone and they find out it’s been redirected to a different address or just bounced back entirely, you might have immediately lost their interest. What are the chances they are going to go through the effort of finding your correct information? Slim to none, so you know you’ve just lost them.

Your business isn’t a constant, so things are bound to change. One of the things you need to do is make sure that you sift and check through your information, content, and data to warrant that everything is up to date. If you’ve moved business addresses, have new hours, or offer new products, make sure that all of these are updated on your website.

If your social media handles have changed, make sure they’re updated too! Maintaining minor things like this are critical to the overall success of your business.

6. Backup Your Website

Backing up your website is a precautionary call that’s going to save the day for you if anything ever happens to your website. Every time you do some major (or even minor, just to be safe) changes with your website, it’s best to back it up so that you have a copy of it.

If anything compromises your website’s security, you can rest assured that you’ll have a backup copy of it so that you won’t have to start a brand new website from scratch. Phew!

While completing all of these tasks on a monthly (or bi-weekly) basis may seem tedious, time-consuming, and tiring, it’s definitely necessary if you want your business to excel. Now all that’s left is to start checking off the boxes as you go every month – you’re on your way to a killer constant website that’s going to knock your competition off the charts!

 

 

Why It’s Time to Say Goodbye to Your DIY Website

Websites: Let the Professionals Handle It

Your website is one of your business’ most important assets. When people don’t know anything about it, they google and look up your website so it needs to seriously pack a punch. Your website is where your potential customers learn more about you, see your products, offerings, hours, and more. Because of how crucial and critical it is, it’s something that needs to be taken seriously and by a professional.

Everything you have and wear – your clothes, shoes, phone, car, bag, wallet, and more – do you design and make them yourselves? No, right? Unless you’re an actual professional yourself in these fields, you wouldn’t trust yourself to make your own things, so why would you trust yourself to make an effective and converting website? Think about it. Your website is way too important to just throw together and do-it-yourself. 😌

What You Are Compromising with Website Builders

Today, there are tons of online platforms that help your business design and create your own website – Wix, Shopify, Squarespace, Weebly, Blogger, and more. These freemium website builders are great if you want something easy. But here’s the thing, websites shouldn’t be easy. If it’s easy, you’re comprising something for ease and that’s something you probably shouldn’t be compromising.

In fact, you’re compromising a lot.

For starters, most website builders are flash-based which means they’re slow, outdated, insecure, and unsearchable for SEO (Search Engine Optimization). SEO is a big part of a successful website as it allows you to appear on Google search results closer to the top and stand out among the competition. How are people going to find your business if they can’t even search it?

Second, most website builders only offer you the option to build 1-pager websites so you can’t have multiple pages like an About, Services, Contact, Blog, Testimonials page, and more. 1-pagers are terrible for SEO and design – who wants to scroll forever and forever to find what they need? No one, that’s for sure.

Third, any built website doesn’t come to be mobile-friendly automatically. So, you need to make sure that your website builder provides you with the option to make it mobile-responsive or work with a developer to make sure it happens. The reality is that the majority of people search and browse on their phones, so if your website isn’t mobile-friendly, you’ve already lost out on these people.

Fourth, these websites can’t be migrated and you don’t technically own them. So, if ever you wanted to move your website somewhere else or on a different server, you wouldn’t be able to – it doesn’t belong to you.

Fifth, there are advertisements everywhere and they don’t allow you to work with analytics or data – especially with platforms like Wix, so you would need to consult with a professional. We always skip the advertisements on YouTube as soon as we can and scroll past them on Facebook and Instagram, so why would your visitors want to stay on your website if they’re seeing your website builder advertisements everywhere? Plus, with a website builder you can’t set up Google Analytics or track anything on your website. What’s the point of having a website if you can’t track it?

These reasons are only the tip of the iceberg of why a website builder is not the best idea – imagine the whole glacier!

DIY Websites: Just Because You Can Doesn’t Mean You Should

Most website builders have basic structures that allow you to drag-and-drop features and elements into your design, and that’s great – but it’s a template that literally anyone can copy. This means that your website will be average at best and won’t stand out. If you have the same basic design as everyone else (or worse, a 10-year old kid with an Overwatch blog), your visitors won’t be drawn to your website.

As your website is fundamental, it needs to stand out, represent your brand, and be dealt with on a professional level. Yes, having professional work on your website is going to be more expensive than trusting a website builder, but think about it – it’s going to be worth it and really wow your audience and potential customers.  

Just because you can design and create your own website, doesn’t mean you should. If you’re interested in creating or upgrading your website, contact us for a free consultation at service@evilnut.ca or 604.704.6605.

 

 

How to Design a Homepage that Converts

You Want a Converting Homepage, Huh?

It’s a fact: First impressions matter and make a difference.

Go to an interview dressed in a t-shirt, jeans, and sandals? Don’t be surprised if you don’t land the position. Talk only about yourself on a first date? Don’t be surprised if they don’t call you back. Have a lackluster homepage cluttered with text? Don’t be surprised if your bounce rate is abnormally high.

For practically everything in life, first impressions really matter, and that’s applicable even to your website and homepage. When visitors land on your website, the first thing they’ll see is your homepage – and because of this, your homepage really needs to pack a punch if you want visitors to continue browsing through your entire website. If you can’t make visitors stay for the homepage, you’ve got a problem. So, how do you go about creating and designing the mastermind homepage that converts? Don’t worry, we’ve got your back with exactly how.

1. Simplicity is Vital

For your homepage, simplicity is key. Having too much text, images, and overall clutter are way too distracting for visitors. In fact, all the clutter tends to be overlooked more than anything – which you definitely don’t want!

The most effective home pages have clean, minimalistic, and simple designs. Now, that’s not to say that it should be basic (that’s a no-no too), but it shouldn’t be chaotic for the eye. Your homepage should only have what needs to be there. As for all the content and images you have, it’s fine to include it in your website, but don’t pack it all onto your homepage – spread it around on different tabs.

2. Load Time & High-Quality Images

Have you ever been on Google searching for an image and then found one you like? However, when you clicked it, the image takes forever to load and is just a blurry mess, so you just look for a different one? Yup … I think we’ve all been there. Both the poor quality and load time of the image were deterrents for us to stick with it. If people are this impatient for an image, imagine how impatient they would be for a website. Visitors clicking out on your website are going to soar your bounce rate, which is never good.

Also, while it’s great to have images, make sure you don’t overload your homepage (or any page) with them. For one, they’ll slow down your page’s loading time – and we already know how impatient people are today. People are all about that instant gratification and if your website doesn’t deliver, they’re out. Two, having too many images doesn’t actually help your homepage convert. For this, you need a happy balance of having just the right amount of images, like Goldilocks. 😌

3. Make the Call-to-Action Obvious

Let’s be real: The truth is that most people are lazy and if anything takes more effort than they’re willing to expend, then it’s not going to happen. This is the same with the call-to-action on your homepage. Your call-to-action needs to be clearly visible.  If visitors need to search for your call-to-action, then you might want to consider rethinking where it’s placed.

While a call-to-action is great, make sure you don’t overdo it – one is more than sufficient to be effective. In fact, having too many call-to-action buttons actually works the opposite way you want it to and instead, becomes confusing as visitors won’t know which one to click on.

With your call-to-action, you also need to take into account the wording of it. It’s best to have a call-to-action that is clear, action benefit-oriented, and tells you exactly what happens when you click on it.

4. Mobile-Responsiveness

Today, it’s a given that people are always on their phones – it’s definitely more compact and convenient than bringing a laptop everywhere. In fact, people are on their phones more often than they are on their computers or laptops with 52.2% of website traffic coming from mobile phones in 2018. With just over half of the global traffic on mobile, if you don’t have a mobile responsive website, you’ve gotten yourself in a pickle.

Without a mobile-responsive website, you’ve already lost a huge chunk of visitors who don’t have the patience to continue browsing through your homepage, let alone your website.

So, keep all of these points in mind when you’re designing your homepage if you want to see positive results on your business’ conversion numbers.

Interested in designing your homepage with Evilnut? Contact us at service@evilnut.ca or call us at 604.704.6605.

The 101 on Front-End, Back-End, and Full-Stack Developers

Have you ever been on a website and wondered how does all this happen? How does the click of a button lead to a different web page? How am I able to chat with my friends on a website? How am I able to listen to music and watch videos? All of these features you take for granted are thanks to the work of talentedly skilled people called developers.

For those of us who don’t have much (or any 😅) experience with codes, programming languages, and computers in general, websites seem like an enigma – mysterious, puzzling, and difficult to understand. To be fair, websites are an enigma, even for the most talented developers at times, but that’s part of the fun. 😜

In the world of web developers, there are three different (but intertwined) kinds of roles – front-end, back-end, and full-stack. Firstly, we’ll talk about front-end and back-end, and then finish off with full-stack developers.

Looking at the Bigger Picture of Web Development

Before we dive into the specifics of what each role comprises of, we’re going to look at the bigger picture with a metaphor. Front-end and back-end developers are a tad bit different, but have their own respective similarities. In fact, there are some connected responsibilities between the two.

Let’s visualize it with a simple metaphor. Imagine your head. Yup, you heard that right.

If we’re looking at your head, then your face is the front-end because it’s the part of your head that interacts and communicates with people and the outside world around you. And if your face is the front-end, then your brain is the back-end because that’s where all the information you receive from your surroundings is stored and sent from.

Makes much more sense now, right? You’re welcome. 😉

Front-End Developers

Now, a little bit more into the specifics of what front-end entails. Front-end developers create the code for the things on the website (or application) that you see – hence, why it’s called the client-side of things. You’re referred to as the client and everything that you see and interact with is created by the front-end developers.

These front-end developers are responsible for everything that you see and play with when you’re navigating around the Internet. If you see it, they code it – fonts, colours, banners, dropdown menus, sliders, and more! In fact, they’re the ones who take the design and code it to create a functioning website. Talk about skills!

The key programming languages front-end developers use are HTML, CSS, and JavaScript.

Back-End Developers

Back-end developers are slightly different than front-end developers. Unlike front-end developers, their work is primarily focused on the things that you can’t actually see in the browser, like the database and server – hence, why they’re called the server-side of things. Their responsibilities involve a strong focus on data as they need to be able to work across several databases and servers from different service providers.

While front-end and back-end developers constantly need to be able to work together in a mutually supportive relationship, back-end developers work with front-end developers specifically to make their code work within the website and over all front-end.

The key programming languages back-end developers use are PHP, Ruby, and Python.

Full-Stack Developers

Last, but not least: Full-stack developers. These developers are considered to be a hybrid of the two we talked about earlier and are familiar and work with both the front-end and back-end of a website. Because they need to be acquainted with both ends, they tend to be familiar with HTML, CSS, JavaScript and one or more back-end programming languages.

Full-stack developers are responsible for the entire flow and experience on a website from its design, responsiveness, interactivity, structural composition, loading time, and more. That’s quite a load of work for one developer – and it is. But full-stack developers don’t necessarily work on all the functions and components on their own, they just have the experience and fluidity to be able to so they can get their hands dirty wherever they’re needed. Flexibility is a full-stack developer’s middle name. 😜

Now that you know about the different types of developers, are any of you motivated to become one yourself? 😜

Mobile Apps: The Missing Game Changer for Your Business

Mobile Apps: Can’t Leave Home Without ‘Em

Question: What are some things you can’t leave home without? Without thinking too much about it, the core necessities are things like keys, wallet, and phone right? Maybe add in a few other bits and bobs like a portable charger or some hand sanitizer, but that’s the main gist of it.

Unmistakeably, phones are one of the things 99.99% of people can’t leave home without (#firstworldproblems). And what’s on the phones that everyone brings with them all the time? If you guessed apps, then you guessed right!

If 99.99% of people bring their phones with them all the time (thereby, also bringing apps), why wouldn’t you want your business to have an app?

More and more companies are creating apps for their business whether it’s to support direct retailing, communication, marketing purposes, updates, or rewards!

Zara, Foodora, Starbucks, Sephora, Tim Hortons, Door Dash, Nike, McDonald’s, Pizza Hut, you name it … the list just keeps going on and on. I mean, check your phone now, how many apps do you have on your phone? Case in point.

The Growing Need for an App

A few years ago, mobile apps weren’t exactly a necessity for businesses because smartphones weren’t easily accessible to everyone yet (and not to mention the lack of GB space to download them). But today, times have changed and things are different. Everyone is on always on their phones and using apps to make purchases, stay up to date, and connect with the world around them.  

Two decades ago, there was a time when websites were considered to be a competitive advantage, but today that’s no longer the case. In fact, now you need a website or it’s like your business doesn’t exist (just kidding, but you get the point). And guess what? Mobile apps are going to be essential to your business just like websites are now.

Considering all of this, your business definitely needs an app more than you think. If these reasons weren’t enough for you, don’t worry, we’ve got more. Get ready. 📱

1. Marketing and Communications

Things like email marketing are great (don’t get me wrong), but let’s be real, who checks their email anymore? Or at least, who checks their email more frequently than their phone? (Email push notifications don’t count because those come from apps too).

If you want direct and immediate communication with your customers, push notifications are the way to go. Because these notifications go straight to their phone, they’re bound to see it immediately.

Sometimes, you have time-sensitive offers or codes that you want to push out immediately. Mobile apps allow you to do exactly that. With push notifications, you can push your promotional content directly on phones and notification screens to keep them updated with all the things your company is up to. Have a sale going on? You can notify your customers right on their phone the second the sale goes live. Think of all the possibilities you can do!

2. Data and Analytics

One of the great things about an app is that you can collect data and analytics straight from it. All of the data is practically handed to you on a silver platter as your customers download and use your app.

By having an app, you get data on where your users are located, what time they’re using the app, how long they’re on the app for, what they do on the app, their demographics, and much more!

If your business allows you to do online retailing and sell actual products, you can even see what things people are buying the most on your app. Plus, by having a clear understanding of how customers respond to your app, you can improve it to make it better and provide them with a better experience.

3. Accessibility

One of the great things about an app is that it’s accessible practically 24/7 and is with them wherever their phone is. Your users can constantly access it (even at home or when your store is closed!) and they don’t need to wait for you to open your doors every morning to use your app.

And as a bonus, if your business can sell your products on your app, you can drive sales even when you’re sleeping! What’s not to love about that?

As we’ve discussed, a mobile app is evidently an asset your business needs. What are you waiting for? Start building your app today. Contact us if you’re interested in building it with Evilnut.

How Instagram is Emerging as the New Prime Marketing Platform

Instagram’s Influence

No doubt, social media is powerful and influential around the world, but which platform is the most influential? Ask anybody and their answer might vary from the next person you ask, it’s an arbitrary answer. Unless you answer Myspace that is, then you might obviously be in your 20’s-30’s and very out of the loop.

Ask me though, and I would answer Instagram, hands-down, as the most influential and powerful marketing platform among individuals today. Why? Well, let’s discuss.

For starters, Instagram had over 800 million monthly active users in 2017. 800 million. 51% of these users visit the platform daily and check it multiple times throughout their day. Instagram has become a full-fledged, global platform that encourages and allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Instagram for Your Business

Just how exactly, can Instagram be of superb benefit for your business?

While Snapchat originated the idea of Stories, Instagram and other respective platforms have made it redundant and unnecessary. By incorporating an equivalent Stories feature into their platform, Instagram has made Snapchat obsolete. Even more, there are 200 million people using Instagram stories on a daily basis compared to 160 million on Snapchat.

Additionally, Instagram’s platform manifests permanence through a user’s ability to scroll through previous posts and highlight Stories for long periods of time (as opposed to only 24 hours). By allowing users to see previous posts, they understand a fuller and better idea of the community behind a company. With a better sense of community, the connections between company and potential consumers are better recognized and experienced. This connection is strong enough that one in five Instagram Stories receive a direct message from a viewer, and 70% of Instagrammers follow a business. In fact, Instagram users are actually seeking contact with brands – brands no longer have to seek out consumers, as consumers seek them out instead.

More than anything, businesses want their consumers to be interested and engaged. Instagram does better than any other social media platform, including Facebook, in terms of engagement. The average number of likes on Instagram compared to Facebook is significantly more for Instagram.

So, while there are multiple social media platforms to choose from for your business, Instagram is not one that your business wants to skip out on. With 45.6% of Instagram users more likely to remember marketing campaigns on Instagram itself over TV commercials and other traditional media, it’s a marketing strategy that you definitely want to focus on.