Mobile Apps: The Missing Game Changer for Your Business

Mobile Apps: Can’t Leave Home Without ‘Em

Question: What are some things you can’t leave home without? Without thinking too much about it, the core necessities are things like keys, wallet, and phone right? Maybe add in a few other bits and bobs like a portable charger or some hand sanitizer, but that’s the main gist of it.

Unmistakeably, phones are one of the things 99.99% of people can’t leave home without (#firstworldproblems). And what’s on the phones that everyone brings with them all the time? If you guessed apps, then you guessed right!

If 99.99% of people bring their phones with them all the time (thereby, also bringing apps), why wouldn’t you want your business to have an app?

More and more companies are creating apps for their business whether it’s to support direct retailing, communication, marketing purposes, updates, or rewards!

Zara, Foodora, Starbucks, Sephora, Tim Hortons, Door Dash, Nike, McDonald’s, Pizza Hut, you name it … the list just keeps going on and on. I mean, check your phone now, how many apps do you have on your phone? Case in point.

The Growing Need for an App

A few years ago, mobile apps weren’t exactly a necessity for businesses because smartphones weren’t easily accessible to everyone yet (and not to mention the lack of GB space to download them). But today, times have changed and things are different. Everyone is on always on their phones and using apps to make purchases, stay up to date, and connect with the world around them.  

Two decades ago, there was a time when websites were considered to be a competitive advantage, but today that’s no longer the case. In fact, now you need a website or it’s like your business doesn’t exist (just kidding, but you get the point). And guess what? Mobile apps are going to be essential to your business just like websites are now.

Considering all of this, your business definitely needs an app more than you think. If these reasons weren’t enough for you, don’t worry, we’ve got more. Get ready. 📱

1. Marketing and Communications

Things like email marketing are great (don’t get me wrong), but let’s be real, who checks their email anymore? Or at least, who checks their email more frequently than their phone? (Email push notifications don’t count because those come from apps too).

If you want direct and immediate communication with your customers, push notifications are the way to go. Because these notifications go straight to their phone, they’re bound to see it immediately.

Sometimes, you have time-sensitive offers or codes that you want to push out immediately. Mobile apps allow you to do exactly that. With push notifications, you can push your promotional content directly on phones and notification screens to keep them updated with all the things your company is up to. Have a sale going on? You can notify your customers right on their phone the second the sale goes live. Think of all the possibilities you can do!

2. Data and Analytics

One of the great things about an app is that you can collect data and analytics straight from it. All of the data is practically handed to you on a silver platter as your customers download and use your app.

By having an app, you get data on where your users are located, what time they’re using the app, how long they’re on the app for, what they do on the app, their demographics, and much more!

If your business allows you to do online retailing and sell actual products, you can even see what things people are buying the most on your app. Plus, by having a clear understanding of how customers respond to your app, you can improve it to make it better and provide them with a better experience.

3. Accessibility

One of the great things about an app is that it’s accessible practically 24/7 and is with them wherever their phone is. Your users can constantly access it (even at home or when your store is closed!) and they don’t need to wait for you to open your doors every morning to use your app.

And as a bonus, if your business can sell your products on your app, you can drive sales even when you’re sleeping! What’s not to love about that?

As we’ve discussed, a mobile app is evidently an asset your business needs. What are you waiting for? Start building your app today. Contact us if you’re interested in building it with Evilnut.

How to Use Buzzwords to Drive Personas In SEO

The Importance of Keyword Research

Keyword research is one of the most critical, valuable, and high-returning activities in the search marketing field. Ranking for the right keywords can go so far as to make or break your website.

A certain level of priority and focus helps companies ensure they are attracting the right target, making keyword research absolutely necessary. If you have no focus and vaguely try to appeal to everyone, you will more than likely come away empty-handed and disappointed. The focus paradox reveals that the exclusivity of your target audience is often directly correlated to the size of your actual audience, and vice versa.

Keyword intent is one of the most crucial aspects of SEO keyword research. Without a concrete understanding of the intent behind your visitor’s searches, even a well-funded SEO campaign is doomed to fail. In order to be successful, you need to have action-driven keyword targets for each page – these will provide the right direction to capture your right audience from a basket of related searches.

Keywords Are Like Personas

You can use keywords as buzzwords to drive personas. As an example, for keyword searches like “fudge brownies,” the searcher could be looking for store-bought brownies, brownie recipes, or a corporate order of brownies. To cater to each of your visitors, you need to consider the search intent of each of these keywords and work towards building that keyword into a traditional persona-based marketing model.

Each persona experiences and understands your content in different ways. Rather than creating one website and inputting general keywords that vaguely suit all of your visitors, thus having your visitors experience the same experience, you can begin developing unique user experiences for each user based on their path through the site.

Local search strategies should also be taken into account. Consider adding locations of your business to the keywords groups. While most people will not always specify or disclose their location to Google, Google may already know their location. So, with the “fudge brownies” example, you should include in your list of keywords variations on “fudge brownies near me.”

Long-Tail Keywords: A Better Way to Connect with Customers

As opposed to short-tail keywords, long-tail keywords are a more effective way to connect and communicate with your potential customers. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re close to a point-of-purchase or when they’re using voice search. When you manage your long-tail keywords, you establish better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.

While you might be concerned about attracting less traffic with long-tail keywords than you would with a more common short-tail keyword, the traffic you captivate from long-tails will do significantly better. The traffic will be more focused, committed, and desirous of your services. For long-tail keywords, when the number of words in a search query increases beyond three, the number of searches made using that number of words fall. Additionally, the search volume drops as searches start becoming obscure and length. However, when looking at the bigger picture, long-tail keywords are more successful and rewarding. When combined, searches of 5 or more long-tail keywords account for almost 70% of all impressions. Although long-tail keywords may be individually insignificant, a PPC campaign with thousands of long-tails reaps a substantial amount of additional traffic.

Persona-based Long-Tail Keywords and ROI

With shorter keywords, competition for rankings can be fierce, but visits can be scattered and ROI can be low. Overall, long-tail keywords are superior to short-tail keywords. With the smart implementation of persona-based long-tail keywords, you will receive a substantial number of searches as well as a higher percentage of ROI. These long-tail keywords will attract exactly the type of audience you’re looking for, and that audience will be far closer to the point-of-purchase.

Additionally, when you publish good original content that your audience considers to be genuinely helpful, you will automatically weave in long-tail keywords without contributing much effort. As your page content grows, visitors will be exposed to your website and long-tail phrases more and more – which will allow the long-tails to grow longer. In fact, you will find that visitors are discovering your website through search phrases that you would never have thought of yourself. This is the value of focusing each content page on a specific topic that provides valuable information for your specific narrow target audience – which will affect your inbound marketing strategy and lead generation process, ultimately driving more profits for you.

So, for future purposes, make sure you allocate your budget and prioritize for persona-based long-tail keywords over short-tail keywords as long-tail keywords will be more prosperous for you and your company!

How Voice Search Will Change the Way You Market and SEO

The world’s most popular search engine, Google, is undergoing some substantial changes that could revolutionize the way you live your life. In this blog, we’ll discuss one of the changes, voice search, and how it’s affecting the way you market to your customers.

Voice Search

Although it’s difficult to determine exactly how many search queries are voice-based, we do know that the general trend is rising. Voice search is the growing tendency for users to rely on vocal commands and personal digital assistants to manage their search queries. Voice search is convenient because it allows users to search on the go.  

Accordingly, voice search will sharply increase with the rise of smart speaker sales. As the technology behind voice search services like Siri and Cortana improves, it will also become increasingly reliable.

Because these speakers are activated and controlled by voice, users are beginning to treat interaction between man and technology as a norm. In early 2018, it was revealed that there are over one billion voice searches per month and that approximately 40% of adults use voice search at least once per day.

With the pace that voice search is revolutionizing the current Internet, it could drastically change the types of queries we see and also reshape the way businesses think about search engine results page (SERPs) as they may no longer be as visual.

How Voice Search Will Transform the Future of SEO

Undoubtedly, the rise of voice search will affect and shape the future of SEO. The following are some ways you can be prepared for the voice search revolution.

1. Use of Natural Speech Patterns

Obviously, most people don’t type the way they speak. Spoken language is far more colloquial and casual than typed text. When a user wants to ask Echo what the weather is like in Vancouver, they will ask “What’s the weather like in Vancouver?” However, when a user wants to know the same thing from a Google search, they will enter “Vancouver Weather.” With the differences that these keywords embody, it’s important for voice search and SEO to understand users’ natural speech patterns.

As the technology behind voice search becomes more refined, it becomes more experienced in understanding the colloquial tones in human speech. In 2012, the word error rate was over 20%, but today, it’s as low as 8%. The progress in technological advancements means that marketers interested in voice search SEO will need to reflect this in their strategies. Along with this, marketers should consider their online content in the context of voice search. In order to boost search rankings, it’s important to incorporate the natural speech in the content, making it flow as smoothly as possible. Using a more conversational tone will pick up on the nuances of the everyday language.

2. Long-Tail Keywords

With the rise of voice search, short-tail keywords are quickly becoming less relevant when considering the natural phrases that people tend to use in voice searches. With 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it’s important to ensure that you’re using the right keywords to fully capture voice searches.

As voice search becomes more popular, using conversational, long-tail keywords become increasingly crucial to boosting your SEO. Long-tail keywords tend to be longer and involve very specific keyword phrases that are used by customers who are closer to the point of purchasing something. With the positive possibilities that long-tail keywords can lead into, it’s essential that you should have keywords that describe your product features and benefits as detailed as possible – even involving proper phrases and/or sentences.                 

3. More Emphasis on Mobile

While the hype around mobile devices has died down, it may be surging again because of the growth in voice search. Because over half of all search queries are coming from mobile, marketers are realizing the importance of focusing on the context of voice search to boost their SEO.

Today, the best marketers understand that mobile should come before desktop. Because most voice searches are done via smartphones, marketers need to ensure that their content is optimized for mobile devices to rank highly on voice search rankings and positively affect their SEO.

Voice Search and SEO

Globally, billions of dollars are spent on the development, production, and distribution of the artificial intelligence sector that programs these smart personal assistants. Because of this, if your business isn’t considering the changes that it needs to make in order to stay relevant, you are far behind your competition. Voice search and SEO are not the next big thing, it is today’s big thing.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.

Mobile Apps 101

What’s an App, You Say?

What is an app? While you may think that you already know what an app is, your perception of one may be misleading to what it actually is. There are two different types of apps – mobile apps and web apps. Today, we’ll be talking about mobile apps and save web apps for another day.

Mobile apps are software programs developed for mobile devices like smartphones and tablets – turning mobile devices into mini powerhouses of function and fun. Mobile apps are also different from mobile websites as an app is usually smaller in scope than a mobile website, offers more interactivity, and presents more specific information in a format that is easy and intuitive to use on mobile devices. Mobile apps are also not like web apps as web apps are computer programs that perform specific functions by using web browsers as its client.

The Function of a Mobile App

The function of a mobile app ranges anywhere from utility, productivity, navigation, entertainment, sports, fitness, and much more – with social media being the most popular. These apps can help you find your way, watch your favourite movie on demand, track your footsteps, and chat with your closest friends.

What Should Mobile Apps Have?

Not every app is built equally or with the same features. But, there are some features that every app should have to make it user-friendly. The first and foremost feature is a search bar to help users find what they’re looking for quickly and easily. Along with a search bar, apps should be optimized so that most of it is touch-based (rather than type-based). Having a touch-based app will significantly improve user experience. Additionally, in order to provide as much usability as possible for users, develop an app that has the ability to work offline. Apps that are able to function offline offer much more convenience and accessibility for your users – especially if they’re in roaming areas or can’t connect to the Internet. 

Benefits of Mobile Apps

Because of the ease and functionality of mobile apps, there are many benefits to having one. For starters, you save your customers time. Mobile apps are much faster than mobile websites because browsers require users to launch a web browser, enter a URL, and wait for the site to load – whereas mobile apps only take a second to launch because the majority of information is stored in the application itself. With apps always on your customer’s device, they are a constant reminder of your business – increasing visibility and reminding them of your presence. Additionally, while apps may be an initial investment, they still reduce the costs of communication methods with your customers by reducing the cost of SMS messages and paper newsletters. With mobile apps, you will be able to securely, instantly, and directly communicate with your customers – reducing the need for phone calls and information requests.

While condensing mobile apps into 500 words is just the tip of the iceberg, it’s an introduction that should familiarize you with the foundations of mobile apps. If you’d like more information on mobile apps or are interested in building your own, contact Evilnut today.