Disruptive or Innovative?
Let’s face it. The world we know today is completely different than the one we knew 20, 10, and even 5 years ago. Everything is constantly changing – society, norms, technology, styles, inventions, and more. You name it, it’s changing. In fact, some dynamics are changing so radically that it’s considered to be disruptive. In this blog, we’ll discuss disruptive technology and a prime example of one that we all religiously use (you may even be using it right now!)
But before we jump the gun, you might be wondering, what is disruptive technology? It sounds pretty hazardous and harmful … but it’s not (unless you’re the technology being disrupted heh heh).
At its core, disruptive technologies are any enhanced or completely new technologies that replace and disrupt (hence, the name) an existing technology, rendering it obsolete. Disruptive technologies significantly alter the way businesses or entire industries operate and are so impactful and innovative that they force companies to change the way they approach their business if they still want to be relevant. These technologies go so far as to completely alter the way we work, live, think, and behave.
If the idea of disruptive technology is still unclear, let me set some examples. In the past, DVRs were the disruptive technology for VHS recorders (although some of you may be too young to even know what VHS recorders are), PCs were the disruptive technology for typewriters and mainframe computers, and laptops were the disruptive technology for desktop PCs. All of these disrupted technologies are now obsolete and no longer in mainstream use.
Social Media as a Disruptive Technology
A prime example of a disruptive technology that you use every day is social media (surprise, surprise). As you probably already know by now, social media platforms facilitate social interaction and information sharing by allowing you to communicate with your networks and share content. For some, social networking has replaced e-mail, texting, and phone and face-to-face interaction – which shouldn’t come as a surprise.
Think about it. How often do you call your friends on the phone anymore? If you do, how often do you call your friends vs. how often are you on social media? Do you still text or use Facebook Messenger instead? Do you still email your friends or use WhatsApp to send files? Do you still email photos or just post them on Facebook or Instagram?
Because we know how permeating social media is, we’ve decided to build a marketing platform with social media embedded in its foundation. On Pinmo, your customers can take advantage of what they love to do on social media – share! Pinmo allows them to be able to share YOUR brand content among their online connections so that your message gets dispersed to the right demographic you’re targeting and by people they trust. For more information on Pinmo click here! Now back to the subject matter at hand!
The Age of Digital Darwinism
Today is the age of digital Darwinism where technology and society are evolving faster than businesses can naturally adapt – charging behind a mantra of “adapt or die.” Businesses that are unable to keep up with the changes technologies are undergoing will experience a painful death that could be extremely difficult to resurface from.
Any and all companies need to keep up to date with the latest innovations or risk becoming more obsolete than PDA phones (if you don’t know what those are, then you really understand the perils of becoming obsolete). Today, that means ensuring your business has a solid social media marketing strategy and is using the power of social media effectively – or you could risk becoming as extinct as a woolly mammoth.
For the future, take caution to recognize upcoming disruptive technologies that could critically impact your business. What will be the disruptive technology replacing social media? Only time will tell.