How to Design a Homepage that Converts

You Want a Converting Homepage, Huh?

It’s a fact: First impressions matter and make a difference.

Go to an interview dressed in a t-shirt, jeans, and sandals? Don’t be surprised if you don’t land the position. Talk only about yourself on a first date? Don’t be surprised if they don’t call you back. Have a lackluster homepage cluttered with text? Don’t be surprised if your bounce rate is abnormally high.

For practically everything in life, first impressions really matter, and that’s applicable even to your website and homepage. When visitors land on your website, the first thing they’ll see is your homepage – and because of this, your homepage really needs to pack a punch if you want visitors to continue browsing through your entire website. If you can’t make visitors stay for the homepage, you’ve got a problem. So, how do you go about creating and designing the mastermind homepage that converts? Don’t worry, we’ve got your back with exactly how.

1. Simplicity is Vital

For your homepage, simplicity is key. Having too much text, images, and overall clutter are way too distracting for visitors. In fact, all the clutter tends to be overlooked more than anything – which you definitely don’t want!

The most effective home pages have clean, minimalistic, and simple designs. Now, that’s not to say that it should be basic (that’s a no-no too), but it shouldn’t be chaotic for the eye. Your homepage should only have what needs to be there. As for all the content and images you have, it’s fine to include it in your website, but don’t pack it all onto your homepage – spread it around on different tabs.

2. Load Time & High-Quality Images

Have you ever been on Google searching for an image and then found one you like? However, when you clicked it, the image takes forever to load and is just a blurry mess, so you just look for a different one? Yup … I think we’ve all been there. Both the poor quality and load time of the image were deterrents for us to stick with it. If people are this impatient for an image, imagine how impatient they would be for a website. Visitors clicking out on your website are going to soar your bounce rate, which is never good.

Also, while it’s great to have images, make sure you don’t overload your homepage (or any page) with them. For one, they’ll slow down your page’s loading time – and we already know how impatient people are today. People are all about that instant gratification and if your website doesn’t deliver, they’re out. Two, having too many images doesn’t actually help your homepage convert. For this, you need a happy balance of having just the right amount of images, like Goldilocks. 😌

3. Make the Call-to-Action Obvious

Let’s be real: The truth is that most people are lazy and if anything takes more effort than they’re willing to expend, then it’s not going to happen. This is the same with the call-to-action on your homepage. Your call-to-action needs to be clearly visible.  If visitors need to search for your call-to-action, then you might want to consider rethinking where it’s placed.

While a call-to-action is great, make sure you don’t overdo it – one is more than sufficient to be effective. In fact, having too many call-to-action buttons actually works the opposite way you want it to and instead, becomes confusing as visitors won’t know which one to click on.

With your call-to-action, you also need to take into account the wording of it. It’s best to have a call-to-action that is clear, action benefit-oriented, and tells you exactly what happens when you click on it.

4. Mobile-Responsiveness

Today, it’s a given that people are always on their phones – it’s definitely more compact and convenient than bringing a laptop everywhere. In fact, people are on their phones more often than they are on their computers or laptops with 52.2% of website traffic coming from mobile phones in 2018. With just over half of the global traffic on mobile, if you don’t have a mobile responsive website, you’ve gotten yourself in a pickle.

Without a mobile-responsive website, you’ve already lost a huge chunk of visitors who don’t have the patience to continue browsing through your homepage, let alone your website.

So, keep all of these points in mind when you’re designing your homepage if you want to see positive results on your business’ conversion numbers.

Interested in designing your homepage with Evilnut? Contact us at service@evilnut.ca or call us at 604.704.6605.

The 101 on Front-End, Back-End, and Full-Stack Developers

Have you ever been on a website and wondered how does all this happen? How does the click of a button lead to a different web page? How am I able to chat with my friends on a website? How am I able to listen to music and watch videos? All of these features you take for granted are thanks to the work of talentedly skilled people called developers.

For those of us who don’t have much (or any 😅) experience with codes, programming languages, and computers in general, websites seem like an enigma – mysterious, puzzling, and difficult to understand. To be fair, websites are an enigma, even for the most talented developers at times, but that’s part of the fun. 😜

In the world of web developers, there are three different (but intertwined) kinds of roles – front-end, back-end, and full-stack. Firstly, we’ll talk about front-end and back-end, and then finish off with full-stack developers.

Looking at the Bigger Picture of Web Development

Before we dive into the specifics of what each role comprises of, we’re going to look at the bigger picture with a metaphor. Front-end and back-end developers are a tad bit different, but have their own respective similarities. In fact, there are some connected responsibilities between the two.

Let’s visualize it with a simple metaphor. Imagine your head. Yup, you heard that right.

If we’re looking at your head, then your face is the front-end because it’s the part of your head that interacts and communicates with people and the outside world around you. And if your face is the front-end, then your brain is the back-end because that’s where all the information you receive from your surroundings is stored and sent from.

Makes much more sense now, right? You’re welcome. 😉

Front-End Developers

Now, a little bit more into the specifics of what front-end entails. Front-end developers create the code for the things on the website (or application) that you see – hence, why it’s called the client-side of things. You’re referred to as the client and everything that you see and interact with is created by the front-end developers.

These front-end developers are responsible for everything that you see and play with when you’re navigating around the Internet. If you see it, they code it – fonts, colours, banners, dropdown menus, sliders, and more! In fact, they’re the ones who take the design and code it to create a functioning website. Talk about skills!

The key programming languages front-end developers use are HTML, CSS, and JavaScript.

Back-End Developers

Back-end developers are slightly different than front-end developers. Unlike front-end developers, their work is primarily focused on the things that you can’t actually see in the browser, like the database and server – hence, why they’re called the server-side of things. Their responsibilities involve a strong focus on data as they need to be able to work across several databases and servers from different service providers.

While front-end and back-end developers constantly need to be able to work together in a mutually supportive relationship, back-end developers work with front-end developers specifically to make their code work within the website and over all front-end.

The key programming languages back-end developers use are PHP, Ruby, and Python.

Full-Stack Developers

Last, but not least: Full-stack developers. These developers are considered to be a hybrid of the two we talked about earlier and are familiar and work with both the front-end and back-end of a website. Because they need to be acquainted with both ends, they tend to be familiar with HTML, CSS, JavaScript and one or more back-end programming languages.

Full-stack developers are responsible for the entire flow and experience on a website from its design, responsiveness, interactivity, structural composition, loading time, and more. That’s quite a load of work for one developer – and it is. But full-stack developers don’t necessarily work on all the functions and components on their own, they just have the experience and fluidity to be able to so they can get their hands dirty wherever they’re needed. Flexibility is a full-stack developer’s middle name. 😜

Now that you know about the different types of developers, are any of you motivated to become one yourself? 😜

Mobile Apps: The Missing Game Changer for Your Business

Mobile Apps: Can’t Leave Home Without ‘Em

Question: What are some things you can’t leave home without? Without thinking too much about it, the core necessities are things like keys, wallet, and phone right? Maybe add in a few other bits and bobs like a portable charger or some hand sanitizer, but that’s the main gist of it.

Unmistakeably, phones are one of the things 99.99% of people can’t leave home without (#firstworldproblems). And what’s on the phones that everyone brings with them all the time? If you guessed apps, then you guessed right!

If 99.99% of people bring their phones with them all the time (thereby, also bringing apps), why wouldn’t you want your business to have an app?

More and more companies are creating apps for their business whether it’s to support direct retailing, communication, marketing purposes, updates, or rewards!

Zara, Foodora, Starbucks, Sephora, Tim Hortons, Door Dash, Nike, McDonald’s, Pizza Hut, you name it … the list just keeps going on and on. I mean, check your phone now, how many apps do you have on your phone? Case in point.

The Growing Need for an App

A few years ago, mobile apps weren’t exactly a necessity for businesses because smartphones weren’t easily accessible to everyone yet (and not to mention the lack of GB space to download them). But today, times have changed and things are different. Everyone is on always on their phones and using apps to make purchases, stay up to date, and connect with the world around them.  

Two decades ago, there was a time when websites were considered to be a competitive advantage, but today that’s no longer the case. In fact, now you need a website or it’s like your business doesn’t exist (just kidding, but you get the point). And guess what? Mobile apps are going to be essential to your business just like websites are now.

Considering all of this, your business definitely needs an app more than you think. If these reasons weren’t enough for you, don’t worry, we’ve got more. Get ready. 📱

1. Marketing and Communications

Things like email marketing are great (don’t get me wrong), but let’s be real, who checks their email anymore? Or at least, who checks their email more frequently than their phone? (Email push notifications don’t count because those come from apps too).

If you want direct and immediate communication with your customers, push notifications are the way to go. Because these notifications go straight to their phone, they’re bound to see it immediately.

Sometimes, you have time-sensitive offers or codes that you want to push out immediately. Mobile apps allow you to do exactly that. With push notifications, you can push your promotional content directly on phones and notification screens to keep them updated with all the things your company is up to. Have a sale going on? You can notify your customers right on their phone the second the sale goes live. Think of all the possibilities you can do!

2. Data and Analytics

One of the great things about an app is that you can collect data and analytics straight from it. All of the data is practically handed to you on a silver platter as your customers download and use your app.

By having an app, you get data on where your users are located, what time they’re using the app, how long they’re on the app for, what they do on the app, their demographics, and much more!

If your business allows you to do online retailing and sell actual products, you can even see what things people are buying the most on your app. Plus, by having a clear understanding of how customers respond to your app, you can improve it to make it better and provide them with a better experience.

3. Accessibility

One of the great things about an app is that it’s accessible practically 24/7 and is with them wherever their phone is. Your users can constantly access it (even at home or when your store is closed!) and they don’t need to wait for you to open your doors every morning to use your app.

And as a bonus, if your business can sell your products on your app, you can drive sales even when you’re sleeping! What’s not to love about that?

As we’ve discussed, a mobile app is evidently an asset your business needs. What are you waiting for? Start building your app today. Contact us if you’re interested in building it with Evilnut.

5 Red Flags Indicating Your Website (Really!) Needs a Redesign

Ah, Apple and Samsung – they’re some of the biggest names in the technology industry to no surprise. You know how they release new models and designs of their products every year? Well, your website needs a little something like what they do. That’s not to say that you need to redesign and update your website every year, but it is something you’re going to need to do once a while.

If you haven’t updated your website since there was still Zellers in Canada, that’s one red flag already. Your website design isn’t an asset that can stay stagnant for the rest of your business’ life – it needs to be updated at least once in a while to stay in line with your competitors’. While your website doesn’t necessarily need yearly redesigns and releases like Apple and Samsung do, there are some red flags that indicate your website is in dire need of some touch-ups (or maybe even a whole redesign).

1. It Looks Outdated

If your website looks and feels like it’s outdated, you know a redesign is needed. I mean, if it looks outdated even to you, it’s definitely going to look outdated to your customers.

Now, looking outdated to your customers is one thing, but also looking outdated compared to your competitors is a whole other mess you don’t want to have. Looking outdated compared to your competitors is going to have your customers running to them instead, hurting your own business.

If this is the case, do some research and look up some of your closest competitors – what do their websites look like? What design features do they have? What strategies do they use? What are some of the industry trends that you could incorporate into your own website? Look for and examine some of the things you want to be included in your next redesign.

2. It Loads Slower Than a Snail

If your website loads slower than the sloth from Zootopia, you need a redesign. People are impatient – in fact, 40% of visitors will leave a website if the loading time takes longer than three seconds. Ouch. You don’t want visitors to leave your website before they’ve even had a chance to see your page. To mitigate this issue, make sure that your redesign is optimized for faster loading speed!

3. It Has a High Bounce Rate

A high bounce rate is never a good thing for a website. If a website has a high bounce rate, you need to examine it and figure out what part of your design is exactly causing this. Is it not appealing? Not user-friendly? Too text-heavy? Poor quality images? Whatever the problem is, you need to redesign a website that is going to solve this problem.

4. You Can’t Find Yourself on Google

If you can’t find yourself on Google, how can you expect your customers to be able to? If your SEO (Search Engine Optimization) strategy is weak (or even non-existent), you need to redesign your website to be able to boost your SEO. To rank well, you need to modify and restructure your content to those that Google favours. If you’re working with a professional team, they can help you with the SEO part.

Plus, SEO practices are always changing. What worked well for you a few years ago might not work so well today.

5. It Isn’t Mobile-Responsive

People are on their phones more often than they are on their computers (or laptops even), so having a mobile-responsive website is incredibly important. If it’s not mobile-responsive, visitors landing on your website on their phone are going to immediately click out. And if that wasn’t reason enough, Google is basing their ranking on the mobile rather than the desktop version of a website! So if it’s not mobile-responsive, you’re out of luck, friend.

Now, if your website has any (or all! Eek) of these problems, it’s definitely time to upgrade and redesign it. Click below to get a free quote on your redesign with Evilnut!

It’s Here and Now: Virtual Reality

Unless you’re Patrick Star from SpongeBob and have been living under a rock, you’re probably familiar with the Netflix series phenomenon, Black Mirror. Even the name sounds intimidating and intense, but I digress. 😶

Now, one of Black Mirror’s episode explores the trending sensation of virtual reality and the potential (not absolute, keep in mind) alarming and horrifying consequences that it bears for our distant (or maybe not so distant) future. (By the way, I’m referring to Playtest from episode 2 of season 3 if you’re curious hehe). If you’re not a Black Mirror fanatic (which I definitely am not 🙃) and haven’t watched the episode yet, then it tells the story of an American traveler stuck in Europe who accepts a one-time trial job offer from a video game company – unbeknownst to him, his life is about to become literally forever changed. No spoilers here, you’ve got to watch it for yourself.

But I’ve talked enough about Black Mirror. While the story that this episode employs is particularly extreme (for now, at least 😳), virtual reality isn’t all bad and scary. In fact, it’s being used and conceptualized today (for good!) in ways that you might never expect. Used in the best interest for humankind, virtual reality has the power to alter the way we experience everyday life.  

Entertainment

For the everyday person like you and I, one of the most obvious ways we can incorporate or use virtual reality is through entertainment. Maybe it’s through video games, museums and galleries, theme park rides or even movie theatres! The possibilities are endless.

However, even if you haven’t had the chance to experience virtual reality yourself, you’ve likely seen the white egg-shaped capsules in malls before … these capsules bring users into a different reality, a different dimension. With these capsules, you can experience what it’d be like to be in space with no gravity, or somewhere deep in the middle of the jungle surrounded by tropical trees and wild animals, or even what it’d be like to actually play your favourite hero in your favourite video game. With virtual reality, you decide what world you want to immerse yourself in.  

Space

Space, space, space. If you’re like the 99.99% of us, you’ve probably never been in space and never will be. Sigh 😪. But that’s okay, because we don’t need to be in actual space to experience what it would be like, thanks to virtual reality. At CES (a global technology exhibit event), NASA used virtual reality technology to allow guests to feel what it would be like onboard some of their various spacecraft vehicles and machines.

Along with this, NASA used virtual reality in actual space to control robots on Mars and provide astronauts with a way to de-stress. At NASA’s Jet Propulsion Laboratory, researchers connected Oculus Rift (a virtual reality device) with motion-sensing equipment from the Kinect 2 sensor and Xbox One game console to control a robotic arm with the operator’s gestures. How cool is that!

Medical

Believe it or not, virtual reality used for medical purposes can help stop the brain from processing pain and cure soreness for patients. Yup, you heard that right! Just by immersing yourself in a different reality, your brain can actually minimize pain. For the patient, virtual reality offers motion and visual based experiences that help fix brain discordances. With this innovative and unique process, the time patients spend in the hospital is significantly shortened and the cost of treatment is lowered.

Another way virtual reality is used in the medical field is through 3-D models that help plan surgery operations. As you can figure, being a doctor and performing high-risk surgery is no easy feat. Virtual reality helps doctors visualize 3-D organs on actual 360-degree graphics (instead of on 2-D paper, which as you can imagine, doesn’t do much). With virtual reality, computed tomography (which is a representation of a cross section through a human body) can be used to create 3-D images in real-time.

Shopping

For those who are guilty as shopaholics, this use of virtual reality is probably your favourite. If you don’t already have enough excuses to go browse through your favourite shops, this one should top the list.

Trillenium is working on developing an augmented and virtual reality shopping experience that allows users to immerse themselves into a different universe (or so feels like it for the shopaholic 😜). Trillenium is exploring the viable possibility of allowing shoppers to virtually try on merchandise through their mobile devices, switching through different options with every swipe. With this kind of service, shoppers would be able to point their phone at their feet and swipe through shoes, as if they were physically putting them on with every swipe.

Along with this, Trillenium has already developed and released virtual tours of entire stores where shoppers can experience real-time shopping in the comfort of their own home, or anywhere they want. In fact, massive online retailer, ASOS, is already on board with Trillenium for this. Imagine being able to shop (and not just online!) from your couch or bed. Sign me up!!

Ambiguity Is the Future’s Best Friend

As discussed above, not all cases of virtual reality are morbidly traumatic and frightening (ahem, thanks a lot Black Mirror 😩). Some of them actually help to make people’s lives better and make some of our everyday processes more efficient – which all makes for the world to be a better place 😌.

In the future, near or far, don’t be surprised to see virtual reality used more ubiquitously in all kinds of industries. Who knows where the future might take us …

Breaking Down SEO: A Guide

If you’ve come here for an easy to understand guide on SEO, you’ve come to the right place. If you’ve come for a rather morbid joke, you’ve also come to the right place:

“If you ever need to hide a dead body, you should place it on the second page of Google search results.”

What an opening. While not actually true (obviously!), it emphasizes the significant importance of SEO.

Breaking Down a Foreign Language: SEO

Whether you’re a business, a marketer, or just you, you’ve probably seen these intimidating words … SEO. How daunting. What do these letters even mean? If you’re not familiar with SEO, it probably sounds like a foreign language (and probably is to most of you!) But don’t worry, that’s why we’re here. We want to help you understand SEO and its BIG picture.

What Is SEO?

Let’s start with the basics: SEO stands for Search Engine Optimization and according to Google, refers to the “process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” WHOA. What?? What does that even mean? That’s definitely not the basics.

No stress. Let’s break it down further. Simply, SEO helps your website (or content) appear as a top result for searches of a certain keyword.

For example, if you’re a shoe retailer and your potential customer types in “comfortable everyday walking shoes” on Google, you want your business (or at least your comfortable walking shoes!) to appear at the top of the list results – which is exactly what SEO helps you do.

Instead of you reaching out to your audience like many marketing strategies would do, SEO allows your potential audience to reach you when they are actively searching for information related to your products and/or services. Because of SEO’s unique outreach strategy, leads from SEO have a 14.6% close rate, whereas other marketing channels only have a 1.7% close rate.

Why Are 3 Letters So Important?

With thousands, if not millions, of websites on Google’s search results, how can you make sure that your website is the one that appears at the top of the list? The answer to this question rests on 3 letters (hint that’s not really a hint: SEO) because it’s your new best friend that’s going to help your business grow and reach your corporate objectives.

It’s a fact: the majority of search engine users are more likely to click on one of the top 5 suggestions on any results page. If your page isn’t even on the first page, then you’ve already probably lost your target audience’s attention. So, it’s really important that you optimize your page to appear as close to the top as possible. The end goal is to have your page appear as the first result on the first page.

As a marketer or business owner, you probably don’t need to be told that the credibility of your business is important. Because your credibility is important, put yourself in the shoes of your audience for a moment and think about this question: If one business appears on page 1 and another appears on page 6, which one do you think will seem more reliable and credible? Understandably, your bet is probably on the first page and you’re right because your customers think the same way.

Your audience makes a mental note of the rankings for the terms they enter into search engines – for them, these rankings serve as a vote of confidence. With a higher search ranking, you will appear more credible in their eyes.

What Are the Benefits of SEO?

Maybe you’re still hesitant about SEO and need a little more convincing? That’s understandable but you’d be missing out and we don’t want you to miss out, which is why we’re here to let you know about the benefits of SEO.

1. Increased Traffic and Higher Quality Traffic

This one shouldn’t come as a surprise, it’s SEO’s entire purpose! The whole reason you want your website to rank higher for specific keywords is to receive more traffic. On average, the #1 position on Google has a click-through rate of 27.5%.

You probably also have the question of why does SEO pull higher quality traffic? Simple. Because people on search engines are actively searching for the product that solves their problem. Instead of pushing your product towards your audience, SEO pulls the traffic of people who are already interested in what your business offers.

2. Measurable

While some marketing strategies can deliver vague and/or intangible results, SEO doesn’t. In fact, it can be measured through your organic website traffic and where your website comes up in the search. To figure out the first measure, meet your new (not to mention, free!) buddy: Google Analytics. By using Google Analytics, you can see traffic numbers and how that correlates with your organic search goals, where traffic is coming from, and more. The second measurement is pretty self-explanatory, just count how close (or far! Sad face) your website is to the first result on the first page. 

3. Live 24/7

Unlike your salesmen, SEO works 24 hours, 7 days a week. While I’m sure your employees would love to work for you 7 days a week without any breaks at all (can you sense the sarcasm), SEO already fills that position for them. Even when you’re dozing off with your counting sheep at night, SEO does not sleep or take rest.

4. Improves Website’s Click-Through Rate and Time-on-site

Undoubtedly and logically, high SEO rankings will improve your website’s click-through rate. What’s a click-through rate you ask? It’s the number of people who have clicked on your website divided by the number of people you’ve reached. As your click-through rate increases, your website’s time-on-site will increase as well.

To Do or Not To Do, That Is the Question

From friend to friend (yes, we are friends!), I’ve provided as much insight and information on why you should choose to do SEO to help your business thrive in today’s competitive industry (without trying to overwhelm you).

While the choice is still yours, engaging in an SEO strategy would be one of the smartest investments for your business. If you still have any questions, my friend, email me at service@evilnut.ca and let’s chat! J

Tips For A Winning SEO Strategy

A reliable and trustworthy SEO company can help your business grow by establishing your digital brand – ensuring that you have the best possible Internet presence. Selecting a reliable SEO firm for your business is not only important for growth and progress, but also necessary for avoiding loss of traffic potential due to bad SEO practices.

So, what are the actions that your service provider should be implementing for a winning strategy plan?

1. Perform an SEO Audit

Identifying the strengths, weaknesses, and potentials of your website should be the first thing you ask your SEO provider to analyze. Ask your provider to note some observations on key SEO factors that influence search engine visibility with regards to your website.

An SEO Audit can provide detailed insights and overviews of your website’s current standing – providing information on how and where improvements on search rankings and targeted traffic can be engaged. Additionally, SEO Audits will inform you where your website is doing well and any issues that may be causing damage to your website’s online presence.

2. Engage in End-to-End Analysis and Action

By beginning with an overview of a website’s search presence and existing search engine visibility, your SEO provider should ensure that their solution fits the unique problems and opportunities of your business. Your provider should take your off-site brand, on-page website infrastructure, and the competitiveness of your niche market into consideration in order to build the plan best suited to your strategic goals.

Effective SEO strategies should not be one-size-fits-all campaigns, but instead, a personalized action plan directed at improving your website’s search visibility. Top SEO agencies should walk their clients through strategies and tactics, working closely with clients on implementing SEO recommendations.

3. Consider and Implement On-page and Off-page Factors

On-page and off-page factors are crucial to the success of your SEO campaign, so you should expect your SEO provider to talk about on-page and off-page changes. On-page factors consider what your website is about and largely determines what you rank for; while off-page factors consider how authoritative and/or popular your website is and determines how high you rank in the search results. On-page changes will require subtle inclusions of targeted keyword phrases in various locations on each page. Off-page changes will require changes to your metadata, such as your title tags and meta descriptions.

4. Analyze Link Qualities and Incorporate a Balanced Link Profile

Contrary to popular belief, SEO is not about building as many links as possible. Link building is the process of manually creating or achieving links to a specific website, page, or content. While developing an incoming link profile is important, the focus should be given to how your SEO service provider will develop additional links to your website. 

Because search engines are able to recognize relevance, intent, and linking patterns, a shift in the attitude of those who build links exists. Instead of focusing on acquiring links from every source possible, most link builders attempt to acquire links from trusted sources that have higher rankings or are seen as authoritative resources.

Therefore, you should be looking for SEO companies that discuss the quality of links and incorporate a balanced link profile, including publishing unique insights into your industry on leading websites, guest articles on relevant websites, a small number of high-quality directories, local websites, government or education institutions, suppliers, and etc.

Overall, SEO is no longer solely about SEO. SEO incorporates actions and components of digital marketing like social media marketing, mobile marketing, and email marketing as well. While the main focus is still on the website and how to optimize it for search engines, you still need to consider elements outside the boundaries of SEO as well.

Evilnut as Your SEO Provider

At Evilnut, we pride ourselves on our rigorous commitment to disclosing the complete scope of our work, including any links we build, on-page changes we recommend, or strategies and/or tactics we pursue. Rest assured, our activities are completely transparent as we make our best effort to explain our approaches.

Our SEO experts share their expertise and experience with you. As your knowledge grows, so does the value of our partnership with you. We always approach your organization with integrity and respect, treating our relationship as a true partnership – ensuring that your interests are completely protected.

How to Use Buzzwords to Drive Personas In SEO

The Importance of Keyword Research

Keyword research is one of the most critical, valuable, and high-returning activities in the search marketing field. Ranking for the right keywords can go so far as to make or break your website.

A certain level of priority and focus helps companies ensure they are attracting the right target, making keyword research absolutely necessary. If you have no focus and vaguely try to appeal to everyone, you will more than likely come away empty-handed and disappointed. The focus paradox reveals that the exclusivity of your target audience is often directly correlated to the size of your actual audience, and vice versa.

Keyword intent is one of the most crucial aspects of SEO keyword research. Without a concrete understanding of the intent behind your visitor’s searches, even a well-funded SEO campaign is doomed to fail. In order to be successful, you need to have action-driven keyword targets for each page – these will provide the right direction to capture your right audience from a basket of related searches.

Keywords Are Like Personas

You can use keywords as buzzwords to drive personas. As an example, for keyword searches like “fudge brownies,” the searcher could be looking for store-bought brownies, brownie recipes, or a corporate order of brownies. To cater to each of your visitors, you need to consider the search intent of each of these keywords and work towards building that keyword into a traditional persona-based marketing model.

Each persona experiences and understands your content in different ways. Rather than creating one website and inputting general keywords that vaguely suit all of your visitors, thus having your visitors experience the same experience, you can begin developing unique user experiences for each user based on their path through the site.

Local search strategies should also be taken into account. Consider adding locations of your business to the keywords groups. While most people will not always specify or disclose their location to Google, Google may already know their location. So, with the “fudge brownies” example, you should include in your list of keywords variations on “fudge brownies near me.”

Long-Tail Keywords: A Better Way to Connect with Customers

As opposed to short-tail keywords, long-tail keywords are a more effective way to connect and communicate with your potential customers. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re close to a point-of-purchase or when they’re using voice search. When you manage your long-tail keywords, you establish better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.

While you might be concerned about attracting less traffic with long-tail keywords than you would with a more common short-tail keyword, the traffic you captivate from long-tails will do significantly better. The traffic will be more focused, committed, and desirous of your services. For long-tail keywords, when the number of words in a search query increases beyond three, the number of searches made using that number of words fall. Additionally, the search volume drops as searches start becoming obscure and length. However, when looking at the bigger picture, long-tail keywords are more successful and rewarding. When combined, searches of 5 or more long-tail keywords account for almost 70% of all impressions. Although long-tail keywords may be individually insignificant, a PPC campaign with thousands of long-tails reaps a substantial amount of additional traffic.

Persona-based Long-Tail Keywords and ROI

With shorter keywords, competition for rankings can be fierce, but visits can be scattered and ROI can be low. Overall, long-tail keywords are superior to short-tail keywords. With the smart implementation of persona-based long-tail keywords, you will receive a substantial number of searches as well as a higher percentage of ROI. These long-tail keywords will attract exactly the type of audience you’re looking for, and that audience will be far closer to the point-of-purchase.

Additionally, when you publish good original content that your audience considers to be genuinely helpful, you will automatically weave in long-tail keywords without contributing much effort. As your page content grows, visitors will be exposed to your website and long-tail phrases more and more – which will allow the long-tails to grow longer. In fact, you will find that visitors are discovering your website through search phrases that you would never have thought of yourself. This is the value of focusing each content page on a specific topic that provides valuable information for your specific narrow target audience – which will affect your inbound marketing strategy and lead generation process, ultimately driving more profits for you.

So, for future purposes, make sure you allocate your budget and prioritize for persona-based long-tail keywords over short-tail keywords as long-tail keywords will be more prosperous for you and your company!

How Voice Search Will Change the Way You Market and SEO

The world’s most popular search engine, Google, is undergoing some substantial changes that could revolutionize the way you live your life. In this blog, we’ll discuss one of the changes, voice search, and how it’s affecting the way you market to your customers.

Voice Search

Although it’s difficult to determine exactly how many search queries are voice-based, we do know that the general trend is rising. Voice search is the growing tendency for users to rely on vocal commands and personal digital assistants to manage their search queries. Voice search is convenient because it allows users to search on the go.  

Accordingly, voice search will sharply increase with the rise of smart speaker sales. As the technology behind voice search services like Siri and Cortana improves, it will also become increasingly reliable.

Because these speakers are activated and controlled by voice, users are beginning to treat interaction between man and technology as a norm. In early 2018, it was revealed that there are over one billion voice searches per month and that approximately 40% of adults use voice search at least once per day.

With the pace that voice search is revolutionizing the current Internet, it could drastically change the types of queries we see and also reshape the way businesses think about search engine results page (SERPs) as they may no longer be as visual.

How Voice Search Will Transform the Future of SEO

Undoubtedly, the rise of voice search will affect and shape the future of SEO. The following are some ways you can be prepared for the voice search revolution.

1. Use of Natural Speech Patterns

Obviously, most people don’t type the way they speak. Spoken language is far more colloquial and casual than typed text. When a user wants to ask Echo what the weather is like in Vancouver, they will ask “What’s the weather like in Vancouver?” However, when a user wants to know the same thing from a Google search, they will enter “Vancouver Weather.” With the differences that these keywords embody, it’s important for voice search and SEO to understand users’ natural speech patterns.

As the technology behind voice search becomes more refined, it becomes more experienced in understanding the colloquial tones in human speech. In 2012, the word error rate was over 20%, but today, it’s as low as 8%. The progress in technological advancements means that marketers interested in voice search SEO will need to reflect this in their strategies. Along with this, marketers should consider their online content in the context of voice search. In order to boost search rankings, it’s important to incorporate the natural speech in the content, making it flow as smoothly as possible. Using a more conversational tone will pick up on the nuances of the everyday language.

2. Long-Tail Keywords

With the rise of voice search, short-tail keywords are quickly becoming less relevant when considering the natural phrases that people tend to use in voice searches. With 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it’s important to ensure that you’re using the right keywords to fully capture voice searches.

As voice search becomes more popular, using conversational, long-tail keywords become increasingly crucial to boosting your SEO. Long-tail keywords tend to be longer and involve very specific keyword phrases that are used by customers who are closer to the point of purchasing something. With the positive possibilities that long-tail keywords can lead into, it’s essential that you should have keywords that describe your product features and benefits as detailed as possible – even involving proper phrases and/or sentences.                 

3. More Emphasis on Mobile

While the hype around mobile devices has died down, it may be surging again because of the growth in voice search. Because over half of all search queries are coming from mobile, marketers are realizing the importance of focusing on the context of voice search to boost their SEO.

Today, the best marketers understand that mobile should come before desktop. Because most voice searches are done via smartphones, marketers need to ensure that their content is optimized for mobile devices to rank highly on voice search rankings and positively affect their SEO.

Voice Search and SEO

Globally, billions of dollars are spent on the development, production, and distribution of the artificial intelligence sector that programs these smart personal assistants. Because of this, if your business isn’t considering the changes that it needs to make in order to stay relevant, you are far behind your competition. Voice search and SEO are not the next big thing, it is today’s big thing.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.

Your Company Blog Strategy

The Importance of Blogs

While you may not realize it yet, creating blogs frequently is particularly important for your business – it engages your audience, helps you connect with them, and boosts your SEO. While all businesses should engage in blogging, there are a few things to consider before you dive into the world of blogging.

Blog Strategy

In today’s age, it isn’t enough to simply have a blog. Don’t get me wrong, having a blog is a great start – but it’s a start.

In order to be successful and focused, your blog needs a blogging strategy. Your strategy will ensure that you produce high-quality content creation that can eventually build a reputation for your business. Your blog’s strategy should incorporate your purpose, audience, keywords, and promotional tactics.

Your Blog’s Purpose

Before you even begin creating your blogs, consider why does your blog exist? What is its purpose? Without a purpose, your blog can easily stray away from your strategy and seem lost to your audience. If you don’t even know what your blog’s purpose is, how is your audience supposed to know?

To conceptualize your blog’s purpose, you can begin by asking yourself some questions:

What is the greater purpose my company is trying to fulfill? What story supports this purpose? Who shares my passion for this purpose? Is my team aligned with the meaning of this purpose?

If you are able to clearly and concisely answer these questions, then you’ve built the beginning foundation for your future blogging decisions.

Your Blog’s Audience

Your audience is the reason why you post blogs in the first place. Without your audience, there would be no point to posting any of your blogs. Because your audience is such an important variable to your blogging equation, you need to do research on them and figure out their interests and how you can better engage them with your content.

Your blog should speak to your audience’s interests, needs, preferences, and pain points. When you understand your audience, you’re able to publish the right content for them – growing your readership faster.

In order to best connect with your audience, try imagining yourself with your reader and consider these questions:

What problems are they looking to solve? How can I show them that I understand what they’re struggling with? How can I incorporate this in a way that they’ll feel compelled to continue reading?

With a connected audience, they will be more compelled to share your content with their friends – bringing your business more awareness and readership.

Your Blog’s Keywords

Your blog should feature keywords that enrich the SEO process of your website. Keywords help search engines know what your blog is about and who they should send it to. As a blogger, you should select your keywords (or phrases) carefully as some will receive a few clicks while others will receive thousands of clicks a day (even though they cover the same topic and mean the same thing!) You should use the right keywords in your blog’s title, post, in and around links, and in image Alt-tags.

While placing keywords into your blogs is important, make sure you don’t keyword spam! You can include your keywords into the post as much as possible, but take caution not to over do it. The search engines – not to mention your reader – will not appreciate your keyword spamming efforts.

Your Blog’s Promotion

The method and strategy in which your blog is promoted plays an important role in its reception. While this should be no surprise, social media is one of the key platforms your business should partake in.

Another way, to promote your blog is to join blogging communities that are designed to help you get more traffic to your blog. These blogging communities introduce your content to new connections that are already interested in your blog’s topics.

So, your blogging strategy begins with your purpose, audience, keywords, and promotional tactics. With a solid strategy, your blogs should be ready to go.