How to Design a Homepage that Converts

You Want a Converting Homepage, Huh?

It’s a fact: First impressions matter and make a difference.

Go to an interview dressed in a t-shirt, jeans, and sandals? Don’t be surprised if you don’t land the position. Talk only about yourself on a first date? Don’t be surprised if they don’t call you back. Have a lackluster homepage cluttered with text? Don’t be surprised if your bounce rate is abnormally high.

For practically everything in life, first impressions really matter, and that’s applicable even to your website and homepage. When visitors land on your website, the first thing they’ll see is your homepage – and because of this, your homepage really needs to pack a punch if you want visitors to continue browsing through your entire website. If you can’t make visitors stay for the homepage, you’ve got a problem. So, how do you go about creating and designing the mastermind homepage that converts? Don’t worry, we’ve got your back with exactly how.

1. Simplicity is Vital

For your homepage, simplicity is key. Having too much text, images, and overall clutter are way too distracting for visitors. In fact, all the clutter tends to be overlooked more than anything – which you definitely don’t want!

The most effective home pages have clean, minimalistic, and simple designs. Now, that’s not to say that it should be basic (that’s a no-no too), but it shouldn’t be chaotic for the eye. Your homepage should only have what needs to be there. As for all the content and images you have, it’s fine to include it in your website, but don’t pack it all onto your homepage – spread it around on different tabs.

2. Load Time & High-Quality Images

Have you ever been on Google searching for an image and then found one you like? However, when you clicked it, the image takes forever to load and is just a blurry mess, so you just look for a different one? Yup … I think we’ve all been there. Both the poor quality and load time of the image were deterrents for us to stick with it. If people are this impatient for an image, imagine how impatient they would be for a website. Visitors clicking out on your website are going to soar your bounce rate, which is never good.

Also, while it’s great to have images, make sure you don’t overload your homepage (or any page) with them. For one, they’ll slow down your page’s loading time – and we already know how impatient people are today. People are all about that instant gratification and if your website doesn’t deliver, they’re out. Two, having too many images doesn’t actually help your homepage convert. For this, you need a happy balance of having just the right amount of images, like Goldilocks. 😌

3. Make the Call-to-Action Obvious

Let’s be real: The truth is that most people are lazy and if anything takes more effort than they’re willing to expend, then it’s not going to happen. This is the same with the call-to-action on your homepage. Your call-to-action needs to be clearly visible.  If visitors need to search for your call-to-action, then you might want to consider rethinking where it’s placed.

While a call-to-action is great, make sure you don’t overdo it – one is more than sufficient to be effective. In fact, having too many call-to-action buttons actually works the opposite way you want it to and instead, becomes confusing as visitors won’t know which one to click on.

With your call-to-action, you also need to take into account the wording of it. It’s best to have a call-to-action that is clear, action benefit-oriented, and tells you exactly what happens when you click on it.

4. Mobile-Responsiveness

Today, it’s a given that people are always on their phones – it’s definitely more compact and convenient than bringing a laptop everywhere. In fact, people are on their phones more often than they are on their computers or laptops with 52.2% of website traffic coming from mobile phones in 2018. With just over half of the global traffic on mobile, if you don’t have a mobile responsive website, you’ve gotten yourself in a pickle.

Without a mobile-responsive website, you’ve already lost a huge chunk of visitors who don’t have the patience to continue browsing through your homepage, let alone your website.

So, keep all of these points in mind when you’re designing your homepage if you want to see positive results on your business’ conversion numbers.

Interested in designing your homepage with Evilnut? Contact us at service@evilnut.ca or call us at 604.704.6605.

5 Red Flags Indicating Your Website (Really!) Needs a Redesign

Ah, Apple and Samsung – they’re some of the biggest names in the technology industry to no surprise. You know how they release new models and designs of their products every year? Well, your website needs a little something like what they do. That’s not to say that you need to redesign and update your website every year, but it is something you’re going to need to do once a while.

If you haven’t updated your website since there was still Zellers in Canada, that’s one red flag already. Your website design isn’t an asset that can stay stagnant for the rest of your business’ life – it needs to be updated at least once in a while to stay in line with your competitors’. While your website doesn’t necessarily need yearly redesigns and releases like Apple and Samsung do, there are some red flags that indicate your website is in dire need of some touch-ups (or maybe even a whole redesign).

1. It Looks Outdated

If your website looks and feels like it’s outdated, you know a redesign is needed. I mean, if it looks outdated even to you, it’s definitely going to look outdated to your customers.

Now, looking outdated to your customers is one thing, but also looking outdated compared to your competitors is a whole other mess you don’t want to have. Looking outdated compared to your competitors is going to have your customers running to them instead, hurting your own business.

If this is the case, do some research and look up some of your closest competitors – what do their websites look like? What design features do they have? What strategies do they use? What are some of the industry trends that you could incorporate into your own website? Look for and examine some of the things you want to be included in your next redesign.

2. It Loads Slower Than a Snail

If your website loads slower than the sloth from Zootopia, you need a redesign. People are impatient – in fact, 40% of visitors will leave a website if the loading time takes longer than three seconds. Ouch. You don’t want visitors to leave your website before they’ve even had a chance to see your page. To mitigate this issue, make sure that your redesign is optimized for faster loading speed!

3. It Has a High Bounce Rate

A high bounce rate is never a good thing for a website. If a website has a high bounce rate, you need to examine it and figure out what part of your design is exactly causing this. Is it not appealing? Not user-friendly? Too text-heavy? Poor quality images? Whatever the problem is, you need to redesign a website that is going to solve this problem.

4. You Can’t Find Yourself on Google

If you can’t find yourself on Google, how can you expect your customers to be able to? If your SEO (Search Engine Optimization) strategy is weak (or even non-existent), you need to redesign your website to be able to boost your SEO. To rank well, you need to modify and restructure your content to those that Google favours. If you’re working with a professional team, they can help you with the SEO part.

Plus, SEO practices are always changing. What worked well for you a few years ago might not work so well today.

5. It Isn’t Mobile-Responsive

People are on their phones more often than they are on their computers (or laptops even), so having a mobile-responsive website is incredibly important. If it’s not mobile-responsive, visitors landing on your website on their phone are going to immediately click out. And if that wasn’t reason enough, Google is basing their ranking on the mobile rather than the desktop version of a website! So if it’s not mobile-responsive, you’re out of luck, friend.

Now, if your website has any (or all! Eek) of these problems, it’s definitely time to upgrade and redesign it. Click below to get a free quote on your redesign with Evilnut!

The 101 to Building a Business-Centric Designed Website

What is UI and UX Design?

With any content that you produce and publish, the design is one of the most important aspects to consider – it’s what your audiences notice first before they even skim through your actual content.

The design of your website revolves around User Interface Design (UI) and Experience Design (UX). While these terms probably sound very similar to you, they mean completely different things.

UI and UX are interrelated but focus on different aspects of design. The role of UX and UI design refers to very different parts of the design process and discipline. While UI is focused on how a product’s surfaces look and function, UX is focused on the user’s journey to solve a problem.

UX design is the process of designing digital or physical products that are useful, easy to use, and/or pleasing to interact with. The goal of UX design is to improve customer satisfaction and loyalty through the utility, practicality, ease of use, and pleasure of interacting with a product. UX design attempts to enhance the user’s experience while also ensuring that value is found in using the product.

On the other hand, UI design focuses on the user’s visual experience and considers how users interact with the interface. The UI design is what the users actually interact with and see. UI designers ensure that the content visually communicates its intended path.

Why You Need a Well-Designed UI and UX Design

In a study from Forrester Research, it was concluded that a well-designed user interface can raise your website’s conversion rate by up to 200%, and a better UX design can yield conversion rates up to 400%.

When a potential customer comes to visit your website, you have 0-8 seconds to influence and compel them to stay. After 8 seconds, the majority of visitors leave. Your design is one of the first aspects your audience is exposed to. Without an engaging design concept, your visitor will most likely leave your page, and you don’t want that happening!

Investing in UX and UI optimization is necessary to quickly gain trust, brand recognition, and ensure the retention of your potential customers.

Forbes suggests that every dollar invested in UX returns $10 to $100, and correcting the problem from the beginning is the most cost-effective solution.

UI and UX Design Trends

Considering how important your UI/UX design is for your website, you need to ensure that your design is the most compatible and engaging for your customers. Below, 3 trends are discussed on how you can attract potential customers with your design.

1. Simplify Your User’s Journey

Users value their time. In order for your users to be able to appreciate your website, you need to make sure that it flows well and is an enjoyable experience for them. You need to allow your customers to easily and quickly access what they want from your website – whether it’s getting contact details or product information, the content should be able to be easily accessed. If you’re promoting a certain product, make sure that that product is one of the first things your users notice and that they can easily find the information they need about it. If you want them to subscribe to your email list, make sure that the fill-in field is in an easily accessible and noticed section.

2. Full-Screen Experiences

One of the easiest ways to make a punch and lasting impression on your customers is to make your design full-screen. More websites are using full-screen designs to showcase their products and services – allowing their customers to visually absorb as much of their design as possible. Full-screen pages are much more visually appealing than cropped or condensed pages – just make sure that your content is as clear as possible and in high-definition!

3. Dynamic Videos

Static images and photos are now being overshadowed by dynamic videos that show full-screen content for users. In 2017, 78% of people watched videos online every week, with 55% watching videos every day. Inserting videos is one way to stand out from your competitors and make your website look more professional. Videos are a more dynamic, intriguing, and compelling way to interact with your customers. Videos, gifs, and other dynamic content are more engaging and captivating for your visitors.

Now that you’ve realized the importance of UI and UX design, what are you waiting for? Contact Evilnut Creative Technology to improve the design of your website.