2019 is changing. And so is the content you’re producing and the audience you’re approaching.
So, what are the things that your business needs in order to be as successful as possible in 2019? Creating and publishing blogs are a key component of marketing that your business needs. In this post, we’ll see just how big a factor publishing blogs can be to the success of your business.
When you blog, it’s considered to be a marketing tactic that gets your business more online visibility and helps support business growth. Every time you post a new blog, it’s one more indexed page on your website, which provides more opportunities for your page to appear in search engines and drive traffic to your website through organic search.
Blogs are one of the primary ways your audience can communicate with you and fall into the category of Content Marketing, alongside with podcasts, videos, emails, and much more! Content marketing consists of creating content that can be used as an asset to sell your brand, vision, and values. By creating these blogs, you develop content that conceives an image for your brand – echoing your marketing brand to your audience. These blogs not only echo your brand, but also create value, which can potentially convert your audience into loyal followers and/or customers.
Blogs that your audience genuinely enjoys can become shareable content. By creating blogs, you create content that people can easily share on their social networks such as Twitter, LinkedIn, and Facebook. When these users share your blogs, it helps expose your business to new audiences that may not be familiar with your business otherwise – helping drive new traffic to your website through search engines and social media.
Using photos and/or images in your blog increases its appeal and increases traffic – boosting the number of times it is viewed. When you include pictures in your blog, you increase your average blog views by a whopping 94%. Not only do images increase views, but they also make the post easier to read. By inserting images, you break up large chunks of text and increase white space, making readability easier.
Images also help to emphasize the message that you’re trying to convey in your post. In instructional blogs, placing images helps decrease confusion and increase satisfaction and confidence in your reader’s understanding of the instructions.
While photos can capture incredible scenes, videos are much more engaging for your audience. Because reality is dynamic, people love dynamic content. Among a survey of 6,000 marketing and sales professionals, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in 2018 – with 48% for YouTube and 46% for Facebook video respectively.
Think about a static image and a dynamic video clip. Which one do you think people would be more drawn to? In your blog posts, try embedding some videos for the most direct and advantageous way to integrate your content marketing. Videos that compliment your blog posts allow you to recycle content ideas in a manner that feel fresh, new, and exciting.
Additionally, videos also generate more inbound links and viewership for your blog posts – generating more traffic.
Overall, while photos and videos are important components of a blog, an outstanding blog will incorporate a combination of text, images, videos, and other multi-media elements like charts, slides, polls, and etc.